Last week, NADA’s leadership attended a meeting at the White House and asked administration officials to consider addressing the dealership technician shortage as part of its workforce initiative.
Conversion tracking measures and tracks how consumers are interacting with your digital marketing, and more importantly, whether you are “converting” a visitor into a customer, or at least, someone who takes an action after learning about your offer, product or service.
AutoConference LA will be held at the InterContinental Los Angeles Downtown hotel, the tallest U.S. building west of Chicago. The half-day conference precedes press days at the Los Angeles Auto Show.
Annette Sykora, chairman of the National Automobile Dealers Association (NADA) Foundation, met with White House officials on Thursday to discuss its new Workforce Initiative and potential engagement with the recently announced President’s National Council for the American Worker.
Today’s automotive dealership experience is nothing like the traditional, old-fashioned car-buying process that our parents and grandparents experienced.