Top Google Analytic Reports Dealers Should Know
When COVID-19 shuttered showrooms and kept employees home, digital retailing became a necessity for many auto dealers. But simply conducting sales online is not enough.
Comprehensive Planning for Reopening Your Dealership
Reopening dealerships safely requires a comprehensive checklist that includes every aspect of the business: facilities, inventory and employees.
America’s Truck Dealers Rise to the COVID-19 Challenge
The truck dealers of America have not sat still during COVID-19. Just the opposite: they’ve worked tirelessly to keep employees and customers safe, keep commerce rolling, and support their local communities during this unprecedented time.
NADA President and CEO Peter Welch Announces Retirement at End of 2020
Prior to joining NADA, Welch held several positions with the California New Car Dealers Association (CNCDA), the nation’s largest state auto dealer association.
How Digital Retailing Impacts Profitability
NADA Academy instructor Michael Lucki and Roadster chief marketing officer Michelle Denogean examined profitability for dealership sales relative to a dealers’ digital retailing capabilities, and shared best practices on how to increase profitability per vehicle sold.
AutoNation Chairman and CEO Mike Jackson Talks COVID-19 Impact on CNBC’s Squawk Box
“I think it was a great moment for every dealership in America that proved to be a pillar of their communities.”
Accelerating Auto Trends in the Time of COVID-19
People are now more reliant on personally owned vehicles and here’s the key fact: 20% of people in the United States who do not currently own a vehicle, are now considering purchasing one.
Using Conversational AI to Boost Sales
In this day and age, mainstream communications platforms like email, phone calls and text messages alone are not enough to meaningfully engage with consumers.
Digital Marketing Framework for Navigating Uncertain Times
There is no one-size-fits-all solution in digital marketing for dealerships, especially during the current situation. Dealers must learn to use frameworks and data to make decisions on how to navigate uncertain times.
NADA Market Beat: April 2020 SAAR Falls to 8.6 Million Units
The April SAAR represents a drop of 47.6% compared to April 2019. Yet many industry watchers believe auto sales have bottomed out and are showing signs of recovery.
