Reopening dealerships safely requires a comprehensive checklist that includes every aspect of the business: facilities, inventory and employees.
The truck dealers of America have not sat still during COVID-19. Just the opposite: they’ve worked tirelessly to keep employees and customers safe, keep commerce rolling, and support their local communities during this unprecedented time.
Prior to joining NADA, Welch held several positions with the California New Car Dealers Association (CNCDA), the nation’s largest state auto dealer association.
NADA Academy instructor Michael Lucki and Roadster chief marketing officer Michelle Denogean examined profitability for dealership sales relative to a dealers’ digital retailing capabilities, and shared best practices on how to increase profitability per vehicle sold.
“I think it was a great moment for every dealership in America that proved to be a pillar of their communities.”
There is no one-size-fits-all solution in digital marketing for dealerships, especially during the current situation. Dealers must learn to use frameworks and data to make decisions on how to navigate uncertain times.
The April SAAR represents a drop of 47.6% compared to April 2019. Yet many industry watchers believe auto sales have bottomed out and are showing signs of recovery.