Tag: Sheryll Poe

Closing Out an Historic Year
NADA Live Show Sessions Provide a Glimpse into What’s Ahead.

NADA’s First All-Virtual Show Ushers in a New Era
A Recap of Day Three

How Dealers and Car Companies Adapted in 2020
“A dramatic change had to take place in marketing strategies and communications in very short order,” Sturm said about the onset of COVID-19 in March 2020.

Virtual NADA Show Proves Just How Resilient the Auto Industry Is
A Recap of Day Two

Getting the Most Out of NADA Show
Live Stage Sessions Cover Where Dealers Have Been and What’s Ahead

Television Advertising During and After the Pandemic
Car dealerships have three big questions when it comes to television advertising these days, TVB President and CEO Steve Lanzano said during his Wednesday session on the NADA Live Stage.

Adaptation and Reinvention
NADA Show Virtual Live Stage Features New Ways NADA Is Supporting Dealers.

Stronger Together: NADA Show 2021 is Off and Running
A Recap of Day One.

Rick DeSilva, Jr. Named 2021 TIME Dealer of the Year
Regional Finalists were Michael Molstead, Christine Alicandro Karnolt, Timothy Crenwelge and Christina Dawkins.

Building Brand Awareness with Television
Television has the power to drive people to take action.