The COVID-19 pandemic has opened a greater dialogue between automakers and dealers, and we cannot miss this chance for the advancement of the industry that many of us have spent our lives building.
While full recovery is months ahead, Chairman Rhett Ricart, and President and CEO Peter Welch addressed dealers during NADA’s second all-dealer virtual town hall on Thursday, May 22.
“America’s auto dealers are putting people back to work,” said NADA Chairman Rhett Ricart in a recent video message to dealers, employees and customers.
As auto dealers, we know disruption; it isn’t new and it will never stop. In fact, we’ve found a way to grow and thrive out of disruption, and the coronavirus pandemic will serve as yet another example of dealers adapting and overcoming our challenges.
NADA Chairman Rhett Ricart and NADA President and CEO Peter Welch provided insights into the current state of the auto retail environment and reviewed current NADA initiatives to help dealers manage COVID-19.
NADA 2020 Chairman Rhett Ricart’s first message to America’s franchised auto dealers was straightforward: “You’ll be just fine.”