Racism and discrimination have no place in the car business, or America. We must root them out together. Everyone deserves to be treated respectfully and fairly. Everyone deserves justice, and it pains us to see injustice. When anyone in our family hurts we all hurt, and we are hurting with you.
While full recovery is months ahead, Chairman Rhett Ricart, and President and CEO Peter Welch addressed dealers during NADA’s second all-dealer virtual town hall on Thursday, May 22.
Prior to joining NADA, Welch held several positions with the California New Car Dealers Association (CNCDA), the nation’s largest state auto dealer association.
NADA Chairman Rhett Ricart and NADA President and CEO Peter Welch provided insights into the current state of the auto retail environment and reviewed current NADA initiatives to help dealers manage COVID-19.
NADA President and CEO Peter Welch spoke with Automotive News Publisher Jason Stein on the publication’s Daily Drive Podcast highlighting NADA’s efforts to support dealers during the COVID-19 pandemic.
Given the lack of uniformity in how states and local municipalities taking action are classifying dealership sales, service and parts operations, NADA and the Alliance have requested that the U.S. government ensure that the nation’s motor vehicle fleet remains as safe and operational as possible by considering vehicle repair, maintenance and sales facilities as essential operations during the coronavirus outbreak.
For the second time in three months, the Journal has cited fewer than a handful of cases as “proof” that fraud is widespread in the vehicle finance industry – which just so happens to engage in more than 35 million transactions every year.
Franchised dealers have worked tirelessly to adapt to changing consumer preferences and to utilize new commerce tools. It’s what’s gotten them ready to handle the wave of delayed first-vehicle purchases, and it has them very well prepared to serve the needs and wants of generations to come.
Technology vendors can provide tremendous value for dealers, but some vendors have abused their access to dealership systems in an effort to obtain and leverage customer data for themselves.
While auto shows measurably ignite consumer excitement for a brand, perhaps their greatest impact is on vehicle purchase consideration and brand loyalty—the two metrics that just so happen to matter more than any other in today’s ultra-competitive market.