As the coronavirus pandemic continues to hold the country captive, auto repair and service departments at franchised car dealers remain open for business, ensuring the safety and reliability of personal transportation for all Americans.
So. You’ve awakened to the fact that you have an obsolete parts problem. It’s pushing your expenses up, your productivity and profit down, and driving your best techs away.
For the next few minutes, let’s think of the obsolete parts on your shelves as if they are the first domino in a series within your dealership.
It’s good business to invest in digital marketing for the service and part departments knowing they too can contribute to the sales side of the dealership.