Tag: Matt Aukofer

TV Advertising Still Packs a Punch for Car Dealers, TVB Says

Television is very much alive when it comes to advertising new-car sales, Steve Lanzano, president and CEO of the Television Bureau of Advertising (TVB), said March 23 during the NADA Show 2018 in Las Vegas.

ACV Auctions Leverages Big Data to Boost Transparency and Build Trust in Online Auctions

“It all starts with our condition reports,” said Joe Neiman, head of product for ACV Auctions, which sponsored the Live Stage at the NADA Show.