While full recovery is months ahead, Chairman Rhett Ricart, and President and CEO Peter Welch addressed dealers during NADA’s second all-dealer virtual town hall on Thursday, May 22.
“America’s auto dealers are putting people back to work,” said NADA Chairman Rhett Ricart in a recent video message to dealers, employees and customers.
NADA Academy instructor Michael Lucki and Roadster chief marketing officer Michelle Denogean examined profitability for dealership sales relative to a dealers’ digital retailing capabilities, and shared best practices on how to increase profitability per vehicle sold.
“I think it was a great moment for every dealership in America that proved to be a pillar of their communities.”
There is no one-size-fits-all solution in digital marketing for dealerships, especially during the current situation. Dealers must learn to use frameworks and data to make decisions on how to navigate uncertain times.
ATD and 116 Industry Stakeholders Call for Suspension of Federal Excise Tax (FET) on Heavy-Duty Trucks and Trailers
ATD led a letter to congressional leaders urging suspension of the 12% federal excise tax (FET) on new heavy-duty trucks and trailers through 2021.
NADA hosted a webinar, Proven Fixed Ops Strategies During COVID-19, offering members insights and best practices to keep their dealership service bays busy by sharing the right messaging with customers through the best channels.
As part of NADA’s Dealership Lifeline Webinar Series, NADA provided an overview of online sales and the types of technical assistance dealers will likely need to implement or enhance a customer-focused online sales experience.
While the coronavirus pandemic accelerated the implementation of digital retailing tools, dealers are focused on aligning with their customers’ wants and needs.