Tag: e-commerce

What Exactly Is “Digital Retailing” and What Should Dealers Consider When Engaging Vendors?

As part of NADA’s Dealership Lifeline Webinar Series, NADA provided an overview of online sales and the types of technical assistance dealers will likely need to implement or enhance a customer-focused online sales experience.

Clicks, Bricks And Trust: Why the Dealership Matters to Every Generation

Franchised dealers have worked tirelessly to adapt to changing consumer preferences and to utilize new commerce tools. It’s what’s gotten them ready to handle the wave of delayed first-vehicle purchases, and it has them very well prepared to serve the needs and wants of generations to come.