Tag: covid-19

Top Google Analytic Reports Dealers Should Know

When COVID-19 shuttered showrooms and kept employees home, digital retailing became a necessity for many auto dealers. But simply conducting sales online is not enough.

NADA Hosts Second Virtual Town Hall Meeting Offering Dealers Latest Updates During COVID-19

While full recovery is months ahead, Chairman Rhett Ricart, and President and CEO Peter Welch addressed dealers during NADA’s second all-dealer virtual town hall on Thursday, May 22.

Comprehensive Planning for Reopening Your Dealership

Reopening dealerships safely requires a comprehensive checklist that includes every aspect of the business: facilities, inventory and employees.

NADA Chairman Says Dealers Are Helping America Get Back to Work

“America’s auto dealers are putting people back to work,” said NADA Chairman Rhett Ricart in a recent video message to dealers, employees and customers.

How Digital Retailing Impacts Profitability

NADA Academy instructor Michael Lucki and Roadster chief marketing officer Michelle Denogean examined profitability for dealership sales relative to a dealers’ digital retailing capabilities, and shared best practices on how to increase profitability per vehicle sold.

AutoNation Chairman and CEO Mike Jackson Talks COVID-19 Impact on CNBC’s Squawk Box

“I think it was a great moment for every dealership in America that proved to be a pillar of their communities.”

Accelerating Auto Trends in the Time of COVID-19

People are now more reliant on personally owned vehicles and here’s the key fact: 20% of people in the United States who do not currently own a vehicle, are now considering purchasing one.

Using Conversational AI to Boost Sales

In this day and age, mainstream communications platforms like email, phone calls and text messages alone are not enough to meaningfully engage with consumers.

Digital Marketing Framework for Navigating Uncertain Times

There is no one-size-fits-all solution in digital marketing for dealerships, especially during the current situation. Dealers must learn to use frameworks and data to make decisions on how to navigate uncertain times.

Best Ideas from NADA 20 Groups with Tom Carney

As local governments slowly begin reopening their economies in the coming weeks, dealerships are working hard to open their doors safely and efficiently.