Tag: Auto Shows

A Quick Guide to Car Shopping (Hint: Attend a Car Show)

Looking for a low-pressure, experiential environment where you can explore the latest and greatest cars or trucks that the auto industry has to offer? Then without a doubt your first stop should be your local auto show.

NY Auto Forum Returns to NYC on August 18

Top executives from Hyundai, Toyota, GM and others are slated to speak at the forum.

Auto Shows Thriving in a COVID World

Moving into the remainder of 2021 and beyond, auto show organizers are hopeful that OEMs will continue their support by participating in shows across the country.

Auto Shows and the G.O.A.T. – A Perspective

The auto show is one of the most core approaches for automakers to reach auto buyers – there is no denying or refuting it.

Clicks, Bricks And Trust: Why the Dealership Matters to Every Generation

Franchised dealers have worked tirelessly to adapt to changing consumer preferences and to utilize new commerce tools. It’s what’s gotten them ready to handle the wave of delayed first-vehicle purchases, and it has them very well prepared to serve the needs and wants of generations to come.

Why Everyone Should Attend an Auto Show

The reality is that there aren’t many places where consumers can get behind the wheel of multiple brands under one roof, get a personal experience and a glimpse into their driving future.

Abandon Auto Shows at Your Own Peril

While auto shows measurably ignite consumer excitement for a brand, perhaps their greatest impact is on vehicle purchase consideration and brand loyalty—the two metrics that just so happen to matter more than any other in today’s ultra-competitive market.