Dealers are “all in” on EVs and incredibly excited about the new electrified products that are being announced almost daily. And dealers are hungry for the sales and service opportunities that are going to come with having numerous new EV models to sell.
It is my hope that the rest of the industry, including automakers, heed the lessons already learned, and truly listen to what their own customers are telling them about the importance of convenience, flexibility, transparency and fairness in the vehicle sales process.
Mercer again delivered a thoroughly researched diagnosis, this time in the form of a report titled “The Dealership of Tomorrow 2.0: America’s Car Dealers Prepare for Change.” NADA and Mercer began to share the findings with NADA members at the Show in Las Vegas.
Technology vendors can provide tremendous value for dealers, but some vendors have abused their access to dealership systems in an effort to obtain and leverage customer data for themselves.