Conversion tracking measures and tracks how consumers are interacting with your digital marketing, and more importantly, whether you are “converting” a visitor into a customer, or at least, someone who takes an action after learning about your offer, product or service.
Digital marketing gives dealers the opportunity to meet consumers in the digital realm and follow them through every phase of the purchase lifecycle, from raising brand favorability, to selling more cars, to increasing visits to the service bay.
Jim Farley, Ford’s president of global markets, recently addressed the NY Automotive Forum in advance of the New York International Auto Show. Learn about Jim’s first car and the future of the franchise business by watching his talk here.
Shortly after taking over as President and CEO of Volvo, Anders Gustafsson made an ambitious plan to meet with all 300 of the Swedish automaker’s U.S. dealers in one week.
“The key to our success has been thinking about the dealers upfront, to allow true collaboration with the brands and integration at a national level that is consistent all the way down to the local retail experience.”
More than 400 new-car and truck dealers and dealer association executives from across the country traveled to the nation’s capital this week urging lawmakers to implement pro-growth tax reform.
As the news cycle inevitably shifts, the Gulf Coast region in Texas is only just beginning its recovery process. And for the dealership employees who sustained property damage from Hurricane Harvey, the impact will be felt for years to come.