Tag: Abram Olmstead

‘Share the Love:’ How NADA 20 Group Helped This Subaru Dealership Save $4 Million

Heuberger Subaru in Colorado Springs, Colorado has been the leading seller of Subaru cars in the nation for 10 years running. So why did this successful dealership need the help of NADA’s 20 Group consulting services?

#WomenInAutomotive: We Have a Winner!

After an incredibly successful and inspiring first outing in 2018, NADA again launched its’ #WomenInAutomotive contest. This year’s video entries highlight the depth and breadth of women in automotive jobs and experiences.

#WomenInAutomotive Video Contest: Share Your Story for a Chance to Win

Are you a woman who works in automotive retail? If yes, please share a quick video talking about your experience, and join us in encouraging other women to consider pursuing automotive careers!

Honda’s Henio Arcangeli Addresses Auto Conference LA

While addressing the 2018 Auto Conference LA, in advance of the LA Auto Show, Arcangeli touted the all new Honda Passport which was unveiled at the auto show and discussed rapidly changing business conditions and offered some projections for the future of the industry.

Conversion Tracking: How to Measure Digital Marketing Success

Conversion tracking measures and tracks how consumers are interacting with your digital marketing, and more importantly, whether you are “converting” a visitor into a customer, or at least, someone who takes an action after learning about your offer, product or service.

10 Digital and Social Marketing Tactics That Every Dealership Should Adopt

Digital marketing gives dealers the opportunity to meet consumers in the digital realm and follow them through every phase of the purchase lifecycle, from raising brand favorability, to selling more cars, to increasing visits to the service bay.

VIDEO: Ford’s Jim Farley Addresses the NY Automotive Forum

Jim Farley, Ford’s president of global markets, recently addressed the NY Automotive Forum in advance of the New York International Auto Show. Learn about Jim’s first car and the future of the franchise business by watching his talk here.

#WomenInAutomotive Contest Winners

NADA launched its’ #WomenInAutomotive contest on social media. The response has been overwhelming and inspiring.

#WomenInAutomotive: Video Competition

Share a video publicly on Facebook, Instagram, LinkedIn or Twitter and include the hashtag (#WomenInAutomotive) for the chance to win a free Apple Watch!

VIDEO: Volvo President Highlights Plan to Visit All 300 U.S. Dealerships in Person

Shortly after taking over as President and CEO of Volvo, Anders Gustafsson made an ambitious plan to meet with all 300 of the Swedish automaker’s U.S. dealers in one week.