Even as they are operating in a challenging environment where customers and employees are staying home and the rules of operation change every day, auto dealers across the country are pitching in and doing their best to help their communities weather the pandemic.
The CARES Act provides $2 trillion of stimulus to individuals, businesses, and hospitals and other impacted industries in response to the economic distress caused by the pandemic.
Volkswagen President and CEO, Scott Keogh, joined the NY Auto Forum in advance of the New York International Auto Show to discuss what he describes as a “higher calling” for VW and the automotive industry as a whole.
Closing out a packed agenda at the annual NY Auto Forum, Bob Carter, Toyota’ EVP of Sales discussed dangers posed by tariffs, suggested a reality check for EV demand and shared some thoughts regarding the future of personal vehicle ownership.
Heuberger Subaru in Colorado Springs, Colorado has been the leading seller of Subaru cars in the nation for 10 years running. So why did this successful dealership need the help of NADA’s 20 Group consulting services?
After an incredibly successful and inspiring first outing in 2018, NADA again launched its’ #WomenInAutomotive contest. This year’s video entries highlight the depth and breadth of women in automotive jobs and experiences.
Are you a woman who works in automotive retail? If yes, please share a quick video talking about your experience, and join us in encouraging other women to consider pursuing automotive careers!
While addressing the 2018 Auto Conference LA, in advance of the LA Auto Show, Arcangeli touted the all new Honda Passport which was unveiled at the auto show and discussed rapidly changing business conditions and offered some projections for the future of the industry.
Conversion tracking measures and tracks how consumers are interacting with your digital marketing, and more importantly, whether you are “converting” a visitor into a customer, or at least, someone who takes an action after learning about your offer, product or service.
Digital marketing gives dealers the opportunity to meet consumers in the digital realm and follow them through every phase of the purchase lifecycle, from raising brand favorability, to selling more cars, to increasing visits to the service bay.