What do women in automotive want? The same thing as everyone else. “Women want a place to grow and develop,” said Lori Wittman, senior vice president of Dealer Software Solutions for Cox Automotive.
As she hands over the reins to incoming ATD chairman Steve Bassett, she reminded ATD members that their participation in the organization is vital and the value of engagement is unsurpassed.
If you want to win in the dealership, you have to win online and Google can help, according to Brian Benstock of Paragon Honda and Paragon Acura in Woodside, New York.
Anticipation was in the air and a crowd gathered outside the Expo Hall as day two of NADA Show 2020 got underway with a welcome message from NADA Chairman Charlie Gilchrist, NADA Show Chairman Michael Joe Cannon, and NADA’s head of Public Affairs Jonathan Collegio.
Trevor Gile, Motorcars Honda and Matt Gile of Motorcars Toyota, both in Cleveland, Ohio joined the Live Stage at NADA Show 2020 to share the innovations they’ve put in place at their dealerships.
Many dealers already use LinkedIn to connect with colleagues and find potential employees. But can dealerships be getting more out of the social platform and, more importantly, how can they get their message in front of “intent driven” customers?
In conjunction with the 2020 NADA Show in Las Vegas, NADA made a $50,000 donation to the Nellis Support Team, a nonprofit organization whose broad mission includes supporting more than 30,000 airmen and their families at Nellis Air Force Base, Creech Air Force Base and Nevada Test and Training Range in southern Nevada.
It’s a problem most dealerships face: they have invested in numerous digital marketing campaigns across a variety of platforms, but they have no way of knowing exactly how effective they are, or how well they are performing in relation to each other.