What Women Want: A Perspective on the Automotive Industry

What do women in automotive want? The same thing as everyone else. “Women want a place to grow and develop,” said Lori Wittman, senior vice president of Dealer Software Solutions for Cox Automotive.

ATD Chairwoman Jodie Teuton Touts Tenacity as Fuel Behind ATD’s Success

As she hands over the reins to incoming ATD chairman Steve Bassett, she reminded ATD members that their participation in the organization is vital and the value of engagement is unsurpassed.

The Future of TV and Auto Advertising

Television is the ultimate marketing machine for dealerships, according to the latest data shared by Steve Lanzano President & CEO, TVB during his jam-packed, lunch session on the NADA Live Stage.

Digital Marketing: Align Your Measurement to Drive Foot Traffic

If you want to win in the dealership, you have to win online and Google can help, according to Brian Benstock of Paragon Honda and Paragon Acura in Woodside, New York.

Chairmen Welcome Attendees to NADA Show 2020

Anticipation was in the air and a crowd gathered outside the Expo Hall as day two of NADA Show 2020 got underway with a welcome message from NADA Chairman Charlie Gilchrist, NADA Show Chairman Michael Joe Cannon, and NADA’s head of Public Affairs Jonathan Collegio.

Economic Forecast and Employment Trends

Jonathan Banks, vice president of Vehicle Valuations and Analytics at J.D. Power, joined NADA Senior Economist Patrick Manzi for a discussion of economic trends in the automotive industry.

The Modern Dealership: Increasing Revenue Streams

Trevor Gile, Motorcars Honda and Matt Gile of Motorcars Toyota, both in Cleveland, Ohio joined the Live Stage at NADA Show 2020 to share the innovations they’ve put in place at their dealerships.

Why LinkedIn for Auto Dealerships?

Many dealers already use LinkedIn to connect with colleagues and find potential employees. But can dealerships be getting more out of the social platform and, more importantly, how can they get their message in front of “intent driven” customers?

NADA Makes Second $50,000 Donation to Benefit Service Members at Nellis Air Force Base

In conjunction with the 2020 NADA Show in Las Vegas, NADA made a $50,000 donation to the Nellis Support Team, a nonprofit organization whose broad mission includes supporting more than 30,000 airmen and their families at Nellis Air Force Base, Creech Air Force Base and Nevada Test and Training Range in southern Nevada.

NADA Unveils New Analytics Platform at NADA Show

It’s a problem most dealerships face: they have invested in numerous digital marketing campaigns across a variety of platforms, but they have no way of knowing exactly how effective they are, or how well they are performing in relation to each other.