Launched in August 2019, the video contest is part of NADA’s Women Driving Auto Retail initiative, which highlights the current voices of women working in dealerships and encourages other women to pursue automotive careers.
Share how you have adapted as a woman inside your dealership and why the auto retail industry is still a great career path.
NADA is committed to empowering the voices of women not just on International Women’s Day, but every day of the year. The Women Driving Auto Retail initiative is just getting started in its mission to empower women already working in the industry and to attract more female employees.
“The videos are truly inspiring and for many of us on this stage, they brought tears to our eyes,” said past ATD chairwoman Jodie Teuton. “We got so many great videos and it was hard to narrow it down to ten semifinalists.”
This year is the 100th anniversary of women’s right to vote in the United States, so 2020 is an excellent time to celebrate the tremendous strides that women are making in the automotive industry and talk about ways to get even more women involved in the future.
Most dealerships are aware of the impact and importance of diversity and inclusion in their workplaces. But what can dealers do to promote more diversity and inclusion?
What do women in automotive want? The same thing as everyone else. “Women want a place to grow and develop,” said Lori Wittman, senior vice president of Dealer Software Solutions for Cox Automotive.
The automotive industry is at a crossroads, but it’s not over personal ownership versus ridesharing or the future of autonomous vehicles. The auto industry is finally turning the corner when it comes to recognizing and supporting women in the industry.
This NADA Show networking and education event will spark the entry of women executives and professionals in the auto industry.