Over the past few years, the way people research and buy cars has changed dramatically and auto dealerships have had to change dramatically, too.
Urban Science recently executed two surveys, one with the Harris Poll taken among consumers, and one executed independently among dealers.
From virtual showrooms to at-home test drives, new ways of engaging with the customer are making it easier for buyers to shop from home and minimize in-person contact.
Car dealerships have three big questions when it comes to television advertising these days, TVB President and CEO Steve Lanzano said during his Wednesday session on the NADA Live Stage.
In today’s business environment, cybersecurity is of vital concern to businesses of all kinds and all sizes. However, auto dealerships, in particular, have faced a marked increase in cyber attacks.
Recruiting in the automotive industry is more challenging than ever. With sky-high turnover rates and more technicians retiring every year, keeping a full headcount and staying profitable can be tricky.