The beauty of our industry is that anyone can thrive—even through market turmoil culture and a global pandemic. I commend fellow dealers for your hard work through these unprecedented times.
Despite the chip shortage headwinds, we are very optimistic about new-vehicle sales in 2021. We expect continued steady retail demand and improving fleet demand growth throughout the rest of the year.
NADA 2021 Chairman Paul Walser Says Dealers Must “Look at Things Differently” to Succeed and Strengthen Franchise System
Paul Walser, in his first remarks as NADA 2021 Chairman, urged dealers to look inward, think differently and take on new challenges in order to promote and strengthen the franchise system during a pivotal year for the industry.
On January 28, NADA hosted a webinar entitled “2021 Policy Outlook: What Changes Can Be Expected in the New Administration.”
New light-vehicle sales in January started off the year at a strong pace. While the January 2021 SAAR of 16.63 million represents a decline of 1.4% from January 2020, it was the highest monthly SAAR since the start of the pandemic.
2020 came to a close with new-light vehicle sales of 14.46 million units, down 14.7% compared to 2019.
The year came to close with new light-vehicle sales of 14.46 million units, down 14.7% from 2019 and the lowest full-year sales total since 2012.
For 2020, we expect that new light-vehicle sales will total 14.2 million units. There may be some regional ups and downs in sales as the country deals with spikes in COVID-19 cases throughout the winter months.
We want to work with our OEM partners to ensure that the customer satisfaction that is at record levels stays that way.