The NADA Professional Series, which is designed for new or high-potential department managers to stay ahead of the competition, targets four critical dealership departments—office, parts, sales and service.
Waymo’s John Krafcik, NADA President & CEO Peter Welch and AutoNation Chairman & CEO Mike Jackson had a wide-ranging discussion on technology’s role in the future of the auto industry during NADA Show 2018.
Google’s Peter Leto offered nine concrete steps that dealers can take to lean into mobile marketing and unlock the power of Google for their business.
Despite the economic headwinds likely to impact the retail-auto industry this year, NADA is sticking to its original sales forecast of 16.7 million new cars and light trucks in 2018.
Television is very much alive when it comes to advertising new-car sales, Steve Lanzano, president and CEO of the Television Bureau of Advertising (TVB), said March 23 during the NADA Show 2018 in Las Vegas.
Just days after Hurricane Harvey, NADA leadership was on the ground to meet with relief workers and personally deliver much needed resources, including emergency assistance funds, to dealership employees.
‘Connected Cars’ of the Future Will Play Many Roles, Including Improving Operations for Auto Dealers
Not only will these vehicles employ a host of technologies to make the roads safer and occupants happier, but they also will help new-car dealers streamline their operations and solidify long-term relationships with their customers.
“The great part of being a dealer is you can have a personality and it reflects your community.”–2018 NADA Chairman Wes Lutz on the NADA Live Stage.
“It all starts with our condition reports,” said Joe Neiman, head of product for ACV Auctions, which sponsored the Live Stage at the NADA Show.
Autonomous vehicles represent a new way forward in mobility, NADA Chairman and CEO Peter Welch said.