Through February, new light-vehicle sales were down 2.5% compared to this time last year. The monthly SAAR of 16.53 million units represented the lowest monthly SAAR since February 2015.
U.S. light-vehicle sales fell by 3.0% compared to this time last year. Many segments posted declines or were flat, although the popular pickup and crossover segments gained market share relative to January 2018.
NADA commissioned a large-scale research project that included consumer focus groups and a national survey about the future of personal transportation. And what we found cuts against much of the “conventional wisdom.”