Category: Dealership Operations

Conversion Tracking: How to Measure Digital Marketing Success

Conversion tracking measures and tracks how consumers are interacting with your digital marketing, and more importantly, whether you are “converting” a visitor into a customer, or at least, someone who takes an action after learning about your offer, product or service.

On the Cutting Edge: Modern Automotive Dealerships Revolutionize the Customer Experience

Today’s automotive dealership experience is nothing like the traditional, old-fashioned car-buying process that our parents and grandparents experienced.

The GDPR: How Does It Affect Your U.S. Business?

Before signing anything or struggling to understand exactly what the GDPR requires businesses to do, dealers should step back and consider whether they are subject to the GDPR.

10 Digital and Social Marketing Tactics That Every Dealership Should Adopt

Digital marketing gives dealers the opportunity to meet consumers in the digital realm and follow them through every phase of the purchase lifecycle, from raising brand favorability, to selling more cars, to increasing visits to the service bay.

What Does the European Privacy Rule (GDPR) Mean for U.S. Dealers?

Many dealers may have seen news stories about the broad privacy and data security regulation coming from the European Union (EU) called the “General Data Protection Regulation” or “GDPR.”

NADA Professional Series: New Development Program for Dealership Service Managers

Register for the Service Management track in NADA’s new Professional Series. This program will provide the expertise and training needed to fill the skill gaps and develop your ideal career path.

4 Lucky Winners Announced in Manage Your Roster Contest

Participants were automatically entered into the contest just by logging into the NADA website between March 21 and April 30 and updating their dealership profile information. 

NADA Launches New Professional Series for Dealership Managers

The new NADA Professional Series provides training to new or high-potential department managers working in sales, office, parts and service.

NADA Professional Series: New Development Program for Dealership Sales Managers

Register for the Sales Management track in NADA’s new Professional Series. This program will provide the expertise and training needed to fill the skill gaps and develop your ideal career path.

NADA Professional Series: New Development Program for Dealership Office Managers

Register for the Office Management track in NADA’s new Professional Series. This program will provide the expertise and training needed to fill the skill gaps and develop your ideal career path.