Category: Dealership Operations

Digital Marketing: Align Your Measurement to Drive Foot Traffic

If you want to win in the dealership, you have to win online and Google can help, according to Brian Benstock of Paragon Honda and Paragon Acura in Woodside, New York.

The Modern Dealership: Increasing Revenue Streams

Trevor Gile, Motorcars Honda and Matt Gile of Motorcars Toyota, both in Cleveland, Ohio joined the Live Stage at NADA Show 2020 to share the innovations they’ve put in place at their dealerships.

Why LinkedIn for Auto Dealerships?

Many dealers already use LinkedIn to connect with colleagues and find potential employees. But can dealerships be getting more out of the social platform and, more importantly, how can they get their message in front of “intent driven” customers?

NADA Unveils New Analytics Platform at NADA Show

It’s a problem most dealerships face: they have invested in numerous digital marketing campaigns across a variety of platforms, but they have no way of knowing exactly how effective they are, or how well they are performing in relation to each other.

NADA Sets the Pace for Women Driving Auto Retail

The automotive industry is at a crossroads, but it’s not over personal ownership versus ridesharing or the future of autonomous vehicles. The auto industry is finally turning the corner when it comes to recognizing and supporting women in the industry.

No Better Time Than Now to Evaluate Dealership Website Accessibility

With the new year less than a month away, it is a good time for franchised new-car dealers to evaluate their websites for accessibility and reaffirm our commitment to website accessibility.

Ford Donates $100,000 to the NADA Foundation’s Workforce Initiative

“Ford joins an esteemed group of car and commercial truck manufacturers that support the NADA Foundation’s efforts to spark an interest in service technician careers.”

NADA Market Beat: U.S. New Vehicle Sales Down 1% Year-to-Date

The September SAAR of 17.19 million units represents a decline of only 0.8% compared to September of last year. And the year-to-date SAAR of 16.98 million units represents a decline of just 1%.

It’s Time to Get Our Arms Around the Data Quagmire

Technology vendors can provide tremendous value for dealers, but some vendors have abused their access to dealership systems in an effort to obtain and leverage customer data for themselves.

Always Be Prepared for Dealership Emergencies

How prepared are you for a catastrophe? You may not be in a hurricane, earthquake or tornado zone, but no one is excluded from the potential devastation of fire. Could you carry on and rebuild in the event of a partial or total loss of your physical property?