Category: Dealership Operations

Digital Marketing Framework for Navigating Uncertain Times

There is no one-size-fits-all solution in digital marketing for dealerships, especially during the current situation. Dealers must learn to use frameworks and data to make decisions on how to navigate uncertain times.

Best Ideas from NADA 20 Groups with Tom Carney

As local governments slowly begin reopening their economies in the coming weeks, dealerships are working hard to open their doors safely and efficiently.

Reduce Annual Health Insurance Costs Within 90 Days

With local governments contemplating re-opening economies and workers in desperate need of paychecks, employers must prioritize health benefits and give employees the safety and peace of mind they need to resume their lives.

Proven Fixed Ops Strategies During COVID-19

NADA hosted a webinar, Proven Fixed Ops Strategies During COVID-19, offering members insights and best practices to keep their dealership service bays busy by sharing the right messaging with customers through the best channels.

What Exactly Is “Digital Retailing” and What Should Dealers Consider When Engaging Vendors?

As part of NADA’s Dealership Lifeline Webinar Series, NADA provided an overview of online sales and the types of technical assistance dealers will likely need to implement or enhance a customer-focused online sales experience.

More Best Ideas from NADA 20 Groups

Despite the economic turbulence, there are things dealers can do right now to improve their situation and begin preparing to re-open their doors safely.  

Kick-Start Auto Leads Before and After COVID-19

There’s a great opportunity for dealerships despite COVID-19 disruptions. That’s what Matt Niess, director of Business Development at Automotive-Mastermind, wants business owners to know in the Lifeline Series webinar.

Digital Retailing Disruption – The Dealer Perspective

While the coronavirus pandemic accelerated the implementation of digital retailing tools, dealers are focused on aligning with their customers’ wants and needs.

The Best Ideas in the Worst of Times from ATD 20 Groups and Consultant Ray Grapsy

The role truck dealers play during a pandemic is critical. Ray Grapsy, ATD 20 Group consultant, presented the best ideas from 20 Group truck dealers in the lifeline series webinar The Best Ideas from ATD 20 Groups: In Times of COVID-19 Pandemic.

NADA Wants Your Coronavirus Community Story

NADA wants to highlight what dealers are doing to support their local communities, including first responders, charitable organizations and families, during this difficult time. Tell us about your experience and your staff, community and store.