There is no one-size-fits-all solution in digital marketing for dealerships, especially during the current situation. Dealers must learn to use frameworks and data to make decisions on how to navigate uncertain times.
With local governments contemplating re-opening economies and workers in desperate need of paychecks, employers must prioritize health benefits and give employees the safety and peace of mind they need to resume their lives.
NADA hosted a webinar, Proven Fixed Ops Strategies During COVID-19, offering members insights and best practices to keep their dealership service bays busy by sharing the right messaging with customers through the best channels.
As part of NADA’s Dealership Lifeline Webinar Series, NADA provided an overview of online sales and the types of technical assistance dealers will likely need to implement or enhance a customer-focused online sales experience.
There’s a great opportunity for dealerships despite COVID-19 disruptions. That’s what Matt Niess, director of Business Development at Automotive-Mastermind, wants business owners to know in the Lifeline Series webinar.
While the coronavirus pandemic accelerated the implementation of digital retailing tools, dealers are focused on aligning with their customers’ wants and needs.
The role truck dealers play during a pandemic is critical. Ray Grapsy, ATD 20 Group consultant, presented the best ideas from 20 Group truck dealers in the lifeline series webinar The Best Ideas from ATD 20 Groups: In Times of COVID-19 Pandemic.
NADA wants to highlight what dealers are doing to support their local communities, including first responders, charitable organizations and families, during this difficult time. Tell us about your experience and your staff, community and store.