Category: Dealership Operations

How Digital Retailing Impacts Profitability

NADA Academy instructor Michael Lucki and Roadster chief marketing officer Michelle Denogean examined profitability for dealership sales relative to a dealers’ digital retailing capabilities, and shared best practices on how to increase profitability per vehicle sold.

Accelerating Auto Trends in the Time of COVID-19

People are now more reliant on personally owned vehicles and here’s the key fact: 20% of people in the United States who do not currently own a vehicle, are now considering purchasing one.

Using Conversational AI to Boost Sales

In this day and age, mainstream communications platforms like email, phone calls and text messages alone are not enough to meaningfully engage with consumers.

Digital Marketing Framework for Navigating Uncertain Times

There is no one-size-fits-all solution in digital marketing for dealerships, especially during the current situation. Dealers must learn to use frameworks and data to make decisions on how to navigate uncertain times.

Best Ideas from NADA 20 Groups with Tom Carney

As local governments slowly begin reopening their economies in the coming weeks, dealerships are working hard to open their doors safely and efficiently.

Reduce Annual Health Insurance Costs Within 90 Days

With local governments contemplating re-opening economies and workers in desperate need of paychecks, employers must prioritize health benefits and give employees the safety and peace of mind they need to resume their lives.

Proven Fixed Ops Strategies During COVID-19

NADA hosted a webinar, Proven Fixed Ops Strategies During COVID-19, offering members insights and best practices to keep their dealership service bays busy by sharing the right messaging with customers through the best channels.

What Exactly Is “Digital Retailing” and What Should Dealers Consider When Engaging Vendors?

As part of NADA’s Dealership Lifeline Webinar Series, NADA provided an overview of online sales and the types of technical assistance dealers will likely need to implement or enhance a customer-focused online sales experience.

More Best Ideas from NADA 20 Groups

Despite the economic turbulence, there are things dealers can do right now to improve their situation and begin preparing to re-open their doors safely.  

Kick-Start Auto Leads Before and After COVID-19

There’s a great opportunity for dealerships despite COVID-19 disruptions. That’s what Matt Niess, director of Business Development at Automotive-Mastermind, wants business owners to know in the Lifeline Series webinar.