Looking for a low-pressure, experiential environment where you can explore the latest and greatest cars or trucks that the auto industry has to offer? Then without a doubt your first stop should be your local auto show.
While auto shows measurably ignite consumer excitement for a brand, perhaps their greatest impact is on vehicle purchase consideration and brand loyalty—the two metrics that just so happen to matter more than any other in today’s ultra-competitive market.
Closing out a packed agenda at the annual NY Auto Forum, Bob Carter, Toyota’ EVP of Sales discussed dangers posed by tariffs, suggested a reality check for EV demand and shared some thoughts regarding the future of personal vehicle ownership.
The second day of the Automotive Industry Event of the Year rolled on, kicking off bright and early with the official “seatbelt unbuckling” ceremony that marks the opening of the NADA Show Expo at the newly expanded Moscone Center in San Francisco.