Category: Auto Shows

A Quick Guide to Car Shopping (Hint: Attend a Car Show)

Looking for a low-pressure, experiential environment where you can explore the latest and greatest cars or trucks that the auto industry has to offer? Then without a doubt your first stop should be your local auto show.

NY Auto Forum Returns to NYC on August 18

Top executives from Hyundai, Toyota, GM and others are slated to speak at the forum.

Auto Shows Thriving in a COVID World

Moving into the remainder of 2021 and beyond, auto show organizers are hopeful that OEMs will continue their support by participating in shows across the country.

Auto Shows and the G.O.A.T. – A Perspective

The auto show is one of the most core approaches for automakers to reach auto buyers – there is no denying or refuting it.

Why Dealers Love Auto Shows

When it comes to building brand awareness and excitement, driving consumer traffic into dealerships and increasing vehicle sales, nothing beats an auto show, say dealers across the country.

Why Everyone Should Attend an Auto Show

The reality is that there aren’t many places where consumers can get behind the wheel of multiple brands under one roof, get a personal experience and a glimpse into their driving future.

Abandon Auto Shows at Your Own Peril

While auto shows measurably ignite consumer excitement for a brand, perhaps their greatest impact is on vehicle purchase consideration and brand loyalty—the two metrics that just so happen to matter more than any other in today’s ultra-competitive market.

Toyota’s Bob Carter Discusses Tariffs, EVs, and Personal Vehicle Ownership at NY Auto Forum

Closing out a packed agenda at the annual NY Auto Forum, Bob Carter, Toyota’ EVP of Sales discussed dangers posed by tariffs, suggested a reality check for EV demand and shared some thoughts regarding the future of personal vehicle ownership.

The Automotive Forum Returns to NYC on April 16

The 10th annual Automotive Forum will bring together auto execs, new-car dealers, thought leaders and others to discuss topics that will impact the global auto industry and economy.

Thoughts on Leadership, the Economy and the Future: A Recap of Day Two at NADA Show 2019

The second day of the Automotive Industry Event of the Year rolled on, kicking off bright and early with the official “seatbelt unbuckling” ceremony that marks the opening of the NADA Show Expo at the newly expanded Moscone Center in San Francisco.