While auto shows measurably ignite consumer excitement for a brand, perhaps their greatest impact is on vehicle purchase consideration and brand loyalty—the two metrics that just so happen to matter more than any other in today’s ultra-competitive market.
In today’s market, America’s new car and truck dealerships sell around 50,000 new cars and trucks a day. Consumer access to affordable credit at dealerships, and interest rate discounts that local dealerships can provide their customers, are keys to driving those sales.
As we wind-down another good year of new-vehicle sales and get ready for what could be tougher sledding, I have a request for some of our OEM business partners: Do the right thing by your dealers—it’s also smart business.
The goal of federal fuel economy regulations shouldn’t just be the highest possible standards, but rather the highest standards the industry can achieve while keeping new vehicles affordable.
NADA commissioned a large-scale research project that included consumer focus groups and a national survey about the future of personal transportation. And what we found cuts against much of the “conventional wisdom.”
We need to face the gritty reality that widespread acceptance of EVs will require closing the gap between the pumps that refuel today’s cars and trucks and the plugs that will be needed to continuously and quickly repower the cars and trucks of tomorrow.