Category: Advertorials

Consumers Say They Want Dealers to Be a Big Part of Their EV Journey. We Should Listen.

“If EV adoption is a goal for the manufacturer, there is really strong evidence here that working with your dealer body is going to be a great way to help actually get those vehicles sold.”

Dealers are Essential to Broader EV Adoption

Dealers are “all in” on EVs and incredibly excited about the new electrified products that are being announced almost daily. And dealers are hungry for the sales and service opportunities that are going to come with having numerous new EV models to sell.

The Big Lie About EV Sales

For years, one of the great myths that has persisted about the auto industry has been that franchised dealers don’t want to sell electric vehicles. It’s long past time to put this myth out to pasture.

What COVID Has Taught Us About the Future of Auto Retailing

It is my hope that the rest of the industry, including automakers, heed the lessons already learned, and truly listen to what their own customers are telling them about the importance of convenience, flexibility, transparency and fairness in the vehicle sales process.

The Pandemic Isn’t Winning Back Vehicle Ownership Converts—They Never Left

“I don’t think the desire for personal vehicle ownership ever really waned to begin with. And if no one shelved their desire to own their own cars and trucks in the first place, there’s not a lot of people to “win back,” even with changed attitudes brought on by the pandemic. Put another way, it’s hard to convert folks if they never lost religion in the first place.”

Thank You

PPP loans have delivered for countless employees across the nation who were the intended beneficiaries. This bipartisan measure may go down in history as one of the most cost-effective stimulus measures ever deployed.

Tuning Up the “Dealership of Tomorrow” Insights

Mercer again delivered a thoroughly researched diagnosis, this time in the form of a report titled “The Dealership of Tomorrow 2.0: America’s Car Dealers Prepare for Change.” NADA and Mercer began to share the findings with NADA members at the Show in Las Vegas.

Clicks, Bricks And Trust: Why the Dealership Matters to Every Generation

Franchised dealers have worked tirelessly to adapt to changing consumer preferences and to utilize new commerce tools. It’s what’s gotten them ready to handle the wave of delayed first-vehicle purchases, and it has them very well prepared to serve the needs and wants of generations to come.

It’s Time to Get Our Arms Around the Data Quagmire

Technology vendors can provide tremendous value for dealers, but some vendors have abused their access to dealership systems in an effort to obtain and leverage customer data for themselves.

Abandon Auto Shows at Your Own Peril

While auto shows measurably ignite consumer excitement for a brand, perhaps their greatest impact is on vehicle purchase consideration and brand loyalty—the two metrics that just so happen to matter more than any other in today’s ultra-competitive market.

Our Commitment to Fair Credit

In today’s market, America’s new car and truck dealerships sell around 50,000 new cars and trucks a day. Consumer access to affordable credit at dealerships, and interest rate discounts that local dealerships can provide their customers, are keys to driving those sales.

Solving the Technician Shortage Crisis

The NADA Foundation recently launched a new Workforce Initiative designed to promote technician careers among target demographics across the country.

Why Can’t Some OEMs Just Do the Right (and Smart) Thing?

As we wind-down another good year of new-vehicle sales and get ready for what could be tougher sledding, I have a request for some of our OEM business partners: Do the right thing by your dealers—it’s also smart business.

Affordability Must Guide Our Path To Improved Fuel Economy

The goal of federal fuel economy regulations shouldn’t just be the highest possible standards, but rather the highest standards the industry can achieve while keeping new vehicles affordable.

How Auto Tariffs Pose a Risk to Every Dealer

Higher vehicle prices and reduced choices could reduce consumer demand and throw into reverse the economic gears that have been driving new-vehicle sales forward.

The Future of Personal Vehicle Ownership

NADA commissioned a large-scale research project that included consumer focus groups and a national survey about the future of personal transportation. And what we found cuts against much of the “conventional wisdom.”

The Reality of EVs

We need to face the gritty reality that widespread acceptance of EVs will require closing the gap between the pumps that refuel today’s cars and trucks and the plugs that will be needed to continuously and quickly repower the cars and trucks of tomorrow.