Category: Advertorials

Clicks, Bricks And Trust: Why the Dealership Matters to Every Generation

Franchised dealers have worked tirelessly to adapt to changing consumer preferences and to utilize new commerce tools. It’s what’s gotten them ready to handle the wave of delayed first-vehicle purchases, and it has them very well prepared to serve the needs and wants of generations to come.

It’s Time to Get Our Arms Around the Data Quagmire

Technology vendors can provide tremendous value for dealers, but some vendors have abused their access to dealership systems in an effort to obtain and leverage customer data for themselves.

Abandon Auto Shows at Your Own Peril

While auto shows measurably ignite consumer excitement for a brand, perhaps their greatest impact is on vehicle purchase consideration and brand loyalty—the two metrics that just so happen to matter more than any other in today’s ultra-competitive market.

Our Commitment to Fair Credit

In today’s market, America’s new car and truck dealerships sell around 50,000 new cars and trucks a day. Consumer access to affordable credit at dealerships, and interest rate discounts that local dealerships can provide their customers, are keys to driving those sales.

Solving the Technician Shortage Crisis

The NADA Foundation recently launched a new Workforce Initiative designed to promote technician careers among target demographics across the country.

Why Can’t Some OEMs Just Do the Right (and Smart) Thing?

As we wind-down another good year of new-vehicle sales and get ready for what could be tougher sledding, I have a request for some of our OEM business partners: Do the right thing by your dealers—it’s also smart business.

Affordability Must Guide Our Path To Improved Fuel Economy

The goal of federal fuel economy regulations shouldn’t just be the highest possible standards, but rather the highest standards the industry can achieve while keeping new vehicles affordable.

How Auto Tariffs Pose a Risk to Every Dealer

Higher vehicle prices and reduced choices could reduce consumer demand and throw into reverse the economic gears that have been driving new-vehicle sales forward.

The Future of Personal Vehicle Ownership

NADA commissioned a large-scale research project that included consumer focus groups and a national survey about the future of personal transportation. And what we found cuts against much of the “conventional wisdom.”

The Reality of EVs

We need to face the gritty reality that widespread acceptance of EVs will require closing the gap between the pumps that refuel today’s cars and trucks and the plugs that will be needed to continuously and quickly repower the cars and trucks of tomorrow.