Category: Advertorials

The Pandemic Isn’t Winning Back Vehicle Ownership Converts—They Never Left

“I don’t think the desire for personal vehicle ownership ever really waned to begin with. And if no one shelved their desire to own their own cars and trucks in the first place, there’s not a lot of people to “win back,” even with changed attitudes brought on by the pandemic. Put another way, it’s hard to convert folks if they never lost religion in the first place.”

Thank You

PPP loans have delivered for countless employees across the nation who were the intended beneficiaries. This bipartisan measure may go down in history as one of the most cost-effective stimulus measures ever deployed.

Tuning Up the “Dealership of Tomorrow” Insights

Mercer again delivered a thoroughly researched diagnosis, this time in the form of a report titled “The Dealership of Tomorrow 2.0: America’s Car Dealers Prepare for Change.” NADA and Mercer began to share the findings with NADA members at the Show in Las Vegas.

Clicks, Bricks And Trust: Why the Dealership Matters to Every Generation

Franchised dealers have worked tirelessly to adapt to changing consumer preferences and to utilize new commerce tools. It’s what’s gotten them ready to handle the wave of delayed first-vehicle purchases, and it has them very well prepared to serve the needs and wants of generations to come.

It’s Time to Get Our Arms Around the Data Quagmire

Technology vendors can provide tremendous value for dealers, but some vendors have abused their access to dealership systems in an effort to obtain and leverage customer data for themselves.

Abandon Auto Shows at Your Own Peril

While auto shows measurably ignite consumer excitement for a brand, perhaps their greatest impact is on vehicle purchase consideration and brand loyalty—the two metrics that just so happen to matter more than any other in today’s ultra-competitive market.

Our Commitment to Fair Credit

In today’s market, America’s new car and truck dealerships sell around 50,000 new cars and trucks a day. Consumer access to affordable credit at dealerships, and interest rate discounts that local dealerships can provide their customers, are keys to driving those sales.

Solving the Technician Shortage Crisis

The NADA Foundation recently launched a new Workforce Initiative designed to promote technician careers among target demographics across the country.

Why Can’t Some OEMs Just Do the Right (and Smart) Thing?

As we wind-down another good year of new-vehicle sales and get ready for what could be tougher sledding, I have a request for some of our OEM business partners: Do the right thing by your dealers—it’s also smart business.

Affordability Must Guide Our Path To Improved Fuel Economy

The goal of federal fuel economy regulations shouldn’t just be the highest possible standards, but rather the highest standards the industry can achieve while keeping new vehicles affordable.