Category: Advertorials

Dealers are Essential to Broader EV Adoption

Dealers are “all in” on EVs and incredibly excited about the new electrified products that are being announced almost daily. And dealers are hungry for the sales and service opportunities that are going to come with having numerous new EV models to sell.

The Big Lie About EV Sales

For years, one of the great myths that has persisted about the auto industry has been that franchised dealers don’t want to sell electric vehicles. It’s long past time to put this myth out to pasture.

What COVID Has Taught Us About the Future of Auto Retailing

It is my hope that the rest of the industry, including automakers, heed the lessons already learned, and truly listen to what their own customers are telling them about the importance of convenience, flexibility, transparency and fairness in the vehicle sales process.

The Pandemic Isn’t Winning Back Vehicle Ownership Converts—They Never Left

“I don’t think the desire for personal vehicle ownership ever really waned to begin with. And if no one shelved their desire to own their own cars and trucks in the first place, there’s not a lot of people to “win back,” even with changed attitudes brought on by the pandemic. Put another way, it’s hard to convert folks if they never lost religion in the first place.”

Thank You

PPP loans have delivered for countless employees across the nation who were the intended beneficiaries. This bipartisan measure may go down in history as one of the most cost-effective stimulus measures ever deployed.

Tuning Up the “Dealership of Tomorrow” Insights

Mercer again delivered a thoroughly researched diagnosis, this time in the form of a report titled “The Dealership of Tomorrow 2.0: America’s Car Dealers Prepare for Change.” NADA and Mercer began to share the findings with NADA members at the Show in Las Vegas.

Clicks, Bricks And Trust: Why the Dealership Matters to Every Generation

Franchised dealers have worked tirelessly to adapt to changing consumer preferences and to utilize new commerce tools. It’s what’s gotten them ready to handle the wave of delayed first-vehicle purchases, and it has them very well prepared to serve the needs and wants of generations to come.

It’s Time to Get Our Arms Around the Data Quagmire

Technology vendors can provide tremendous value for dealers, but some vendors have abused their access to dealership systems in an effort to obtain and leverage customer data for themselves.

Abandon Auto Shows at Your Own Peril

While auto shows measurably ignite consumer excitement for a brand, perhaps their greatest impact is on vehicle purchase consideration and brand loyalty—the two metrics that just so happen to matter more than any other in today’s ultra-competitive market.

Our Commitment to Fair Credit

In today’s market, America’s new car and truck dealerships sell around 50,000 new cars and trucks a day. Consumer access to affordable credit at dealerships, and interest rate discounts that local dealerships can provide their customers, are keys to driving those sales.