All posts by NADA

National Automobile Dealers Association

Detroit Automakers, UAW Agree to Curb Production to Contain Coronavirus

Detroit automakers and the United Auto Workers agreed on Tuesday to curtail production at the automakers’ U.S. factories, limiting the number of workers on the job at one time to prevent the spread of the COVID-19 disease among roughly 150,000 factory employees.

NADA and Alliance Call on Trump Administration to Consider Dealerships Essential Businesses

Given the lack of uniformity in how states and local municipalities taking action are classifying dealership sales, service and parts operations, NADA and the Alliance have requested that the U.S. government ensure that the nation’s motor vehicle fleet remains as safe and operational as possible by considering vehicle repair, maintenance and sales facilities as essential operations during the coronavirus outbreak.

Dealers Should be on the Lookout for False Call “SPAM” Indications or Other Call Completion Issues

There have been many reports from healthcare providers, pharmacies, grocers, retailers, utility companies, banks, credit unions and financial service providers, among others, that routine, important customer service calls from are being blocked by the providers because of this protocol. NADA has recently received reports that dealers have also now begun to face these issues on calls made from their dealership.

ATD’s Success Depends on Our Members

The greatest secret of ATD is that you—our valued member—might not be taking advantage of your membership. I learned years ago that ATD offers so much to all its members.

Why Dealers Love Auto Shows

When it comes to building brand awareness and excitement, driving consumer traffic into dealerships and increasing vehicle sales, nothing beats an auto show, say dealers across the country.

The Academy Tradition: Setting the Standard for Lifelong Learning

What started as a program to prepare the sons and daughters of dealership owners to work in the family business has evolved into the premier educational opportunity for the entire automotive retail industry.

New Ford Tech’s FACT Program Celebrates 20-Year Relationship with Universal Technical Institute

For the aspiring service technician, Ford FACT—the high-tech training program offered by Ford and UTI—has a long and productive history.

Letter to the Editor: Peter Welch Responds to False Claims in Wall Street Journal Article

For the second time in three months, the Journal has cited fewer than a handful of cases as “proof” that fraud is widespread in the vehicle finance industry – which just so happens to engage in more than 35 million transactions every year.

NADA Market Beat: U.S. New Vehicle Sales Up 1.9% Year-Over-Year

New light-vehicle sales in February were strong, with a SAAR of 16.83 million units for the month—an increase of 1.9% compared to February 2019. Raw sales volume topped 1.3 million units, an increase of 8.4% compared to February of last year.

Women Driving Auto Retail Celebrates International Women’s Day

NADA is committed to empowering the voices of women not just on International Women’s Day, but every day of the year. The Women Driving Auto Retail initiative is just getting started in its mission to empower women already working in the industry and to attract more female employees.

Announcing NADA Experience Contest to Celebrate Academy’s 40 Years

To celebrate the 40th anniversary of NADA Academy, we are excited to announce the 2020 NADA Academy Experience Contest. The contest will showcase the lives and legacies of graduates who embody the mission of NADA academic excellence and leadership.

Tuning Up the “Dealership of Tomorrow” Insights

Mercer again delivered a thoroughly researched diagnosis, this time in the form of a report titled “The Dealership of Tomorrow 2.0: America’s Car Dealers Prepare for Change.” NADA and Mercer began to share the findings with NADA members at the Show in Las Vegas.

DOD Grants Joint NADA/AFSA Petition to Withdraw Q&A 2 from December 2017 MLA Interpretive Rule

“This is a great victory for military service members and their families. It is critically important for members of the military to have the ability to purchase valuable credit-related products such as optional GAP Waiver protection when they finance the purchase of a new vehicle.”

Who is your favorite Financial Coach?

NADA is offering a five-day Financial Management Seminar on March 16-2020 in Austin, Texas. This seminar is a great opportunity for your general manager and office manager/controller to learn how to mine information from your financial statement and improve overall operation and profitability. 

Inclusion, Inspiration and GM’s Mary Barra: A Recap of Day Four at NADA Show 2020

We promised we’d save the best for last and we did. NADA Show 2020 went out with a bang with a full day of education, networking, maker meetings and one-of-a-kind event programming including an exciting afternoon General Session featuring General Motors CEO Mary Barra.

“Change Accelerating”: GM’s Mary Barra Closes Out NADA Show 2020

NADA Show 2020’s Closing General Session gave attendees a chance to hear from one of the most influential and innovative CEOs in the automotive industry, General Motors Chairman and CEO Mary Barra.

New NADA Chairman Rhett Ricart Reminds Dealers, Auto Industry that “Dealers Thrive on Disruption”

NADA 2020 Chairman Rhett Ricart’s first message to America’s franchised auto dealers was straightforward: “You’ll be just fine.”

20 Minutes with ATD Chairman Steve Bassett

The ATD Show closed out its final day on Sunday, but newly installed ATD Chairman Steve Bassett stayed to do a NADA Live Stage session with NADA’s Jonathan Collegio.

NADA Announces Third Annual Women Driving Auto Retail Video Contest Winner at Show 2020

“The videos are truly inspiring and for many of us on this stage, they brought tears to our eyes,” said past ATD chairwoman Jodie Teuton. “We got so many great videos and it was hard to narrow it down to ten semifinalists.”

Assurant Supports NADA Foundation’s Workforce Initiative with $25,000 Donation

Assurant, Inc., a global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases like automobiles, has contributed $25,000 through its Assurant Foundation to the NADA Foundation’s Workforce Initiative.

KAR Global Auction Raises $97,487 for NADA Foundation to Benefit Canine Companions

Proceeds from the auction will benefit the NADA Foundation’s Frank E. McCarthy Memorial Program, which supports CCI; McCarthy was NADA’s chief executive from 1968 to 2001. To date, the KAR Global auctions have raised more than $586,500.

NADA 2020 Outlook

With a number of legislative wins under its’ belt and new state-of-the-art facilities, the NADA is in the best position it has ever been to advocate on behalf of dealers and provide them with all the educational tools and resources to run their businesses better.

Looking to the Future and Honoring the Auto Industry’s Best: A Recap of Day Three at NADA Show 2020

NADA Show 2020 went full throttle on its third day as thousands of dealers and managers, OEM execs, allied industry and international guests attended sessions, workshops and events carefully designed to help them learn, motivate, dive deep, and collaborate.  

Event Celebrates the Strides Women Have Made in the Auto Industry

This year is the 100th anniversary of women’s right to vote in the United States, so 2020 is an excellent time to celebrate the tremendous strides that women are making in the automotive industry and talk about ways to get even more women involved in the future.

Steve Bassett Takes the Helm of the American Truck Dealers

During his first speech as ATD chairman, Bassett, who also has locations in Toledo, Ohio and Indianapolis, shared his goals and platform for ATD during his two-year term.

Oscar Horton of Sun State International Trucks Selected as 2020 Truck Dealer of the Year

Oscar Horton from Sun State International Trucks, LLC in Tampa, Fla. was named the 2020 Truck Dealer of the Year.

How Dealerships Can Thrive in a Tight Job Market

Auto dealerships have many tools at their disposal to recruit and retain quality employees, and small tweaks to their hiring processes can pay dividends.

Retail Automotive Hiring Benchmarks

While dealerships respond to online consumer leads within 24 hours or less, it takes them five days or more to get back to a job applicant. “The biggest thing we can do to staff our dealerships is review applicants faster, respond quickly and have a consistent applicant process.”

How to Build a Diverse and Inclusive Dealership Culture

Most dealerships are aware of the impact and importance of diversity and inclusion in their workplaces. But what can dealers do to promote more diversity and inclusion?

Subaru’s CEO Tom Doll Discusses His Brand’s Ascent in Auto Sales

“Our retailers are our partners,” Doll tells Subaru retailers gathered at the 2020 NADA Show.

Outgoing 2019 NADA Chairman to Dealers: “Don’t Let Others Define Who You Are. You Are NADA”

In his outgoing remarks as 2019 NADA Chairman, Charlie Gilchrist thanked America’s franchised auto dealers for heeding the call to become involved in NADA, saying it was instrumental to many successful initiatives throughout the year.

Economics, Education and Excellence in Leadership: NADA Show 2020 Day 2 Recap

The sun was shining, the coffee was flowing, and the concourse of the Las Vegas Convention Center was packed for the start of Day 2 of NADA Show 2020 as more than 20,000 attendees got ready to learn, network and discover the latest trends and technology solutions at the “Automotive Industry Event of the Year.”

NADA’s Human Capital 20 Group Improves Employee Recruitment and Retention

Now, thanks to a partnership with Hireology, NADA’s Human Capital 20 Group is connecting human resources professionals so they can share best practices and resources to find, develop and retain talent.

Outgoing NADA Chairman Gilchrist Celebrates Contributions of Dealers

NADA Show 2020’s Opening General Session celebrated the contributions of local dealership leaders and the power of many voices speaking as one.

What Women Want: A Perspective on the Automotive Industry

What do women in automotive want? The same thing as everyone else. “Women want a place to grow and develop,” said Lori Wittman, senior vice president of Dealer Software Solutions for Cox Automotive.

ATD Chairwoman Jodie Teuton Touts Tenacity as Fuel Behind ATD’s Success

As she hands over the reins to incoming ATD chairman Steve Bassett, she reminded ATD members that their participation in the organization is vital and the value of engagement is unsurpassed.

The Future of TV and Auto Advertising

Television is the ultimate marketing machine for dealerships, according to the latest data shared by Steve Lanzano President & CEO, TVB during his jam-packed, lunch session on the NADA Live Stage.

Digital Marketing: Align Your Measurement to Drive Foot Traffic

If you want to win in the dealership, you have to win online and Google can help, according to Brian Benstock of Paragon Honda and Paragon Acura in Woodside, New York.

Chairmen Welcome Attendees to NADA Show 2020

Anticipation was in the air and a crowd gathered outside the Expo Hall as day two of NADA Show 2020 got underway with a welcome message from NADA Chairman Charlie Gilchrist, NADA Show Chairman Michael Joe Cannon, and NADA’s head of Public Affairs Jonathan Collegio.

Economic Forecast and Employment Trends

Jonathan Banks, vice president of Vehicle Valuations and Analytics at J.D. Power, joined NADA Senior Economist Patrick Manzi for a discussion of economic trends in the automotive industry.

Valentine’s Day, Giving Back, and Live Learning: NADA Show 2020 Day 1 Recap

More than 20,000 attendees representing the best and brightest of the automotive retail industry were feeling the Las Vegas love this Valentine’s Day as NADA Show 2020 and the concurrent American Truck Dealers (ATD) Show kicked off at the Las Vegas Convention Center on Friday, February 14.

The Modern Dealership: Increasing Revenue Streams

Trevor Gile, Motorcars Honda and Matt Gile of Motorcars Toyota, both in Cleveland, Ohio joined the Live Stage at NADA Show 2020 to share the innovations they’ve put in place at their dealerships.

Why LinkedIn for Auto Dealerships?

Many dealers already use LinkedIn to connect with colleagues and find potential employees. But can dealerships be getting more out of the social platform and, more importantly, how can they get their message in front of “intent driven” customers?

NADA Makes Second $50,000 Donation to Benefit Service Members at Nellis Air Force Base

In conjunction with the 2020 NADA Show in Las Vegas, NADA made a $50,000 donation to the Nellis Support Team, a nonprofit organization whose broad mission includes supporting more than 30,000 airmen and their families at Nellis Air Force Base, Creech Air Force Base and Nevada Test and Training Range in southern Nevada.

NADA Unveils New Analytics Platform at NADA Show

It’s a problem most dealerships face: they have invested in numerous digital marketing campaigns across a variety of platforms, but they have no way of knowing exactly how effective they are, or how well they are performing in relation to each other.

Driving Success: Meet 2020 NADA Chairman Rhett Ricart

2020 NADA Chairman Rhett Ricart is using lessons learned from family and employees to help steer the auto industry into the future.

NADA Sets the Pace for Women Driving Auto Retail

The automotive industry is at a crossroads, but it’s not over personal ownership versus ridesharing or the future of autonomous vehicles. The auto industry is finally turning the corner when it comes to recognizing and supporting women in the industry.

Passing the ATD Torch Forward

In just a few days, I will pass the ATD torch forward to our Incoming Chair Steve Bassett. I’m confident he’ll continue to lead us with a renewed sense of passion, commitment, and vision.

NADA Market Beat: Light Trucks Represent 75% of All Light Vehicles Sold

New light-vehicle sales in January were close to flat compared to this time last year. January’s SAAR of 16.84 million units represents an increase of 0.8%.

10 Semifinalists Named in the Women Driving Auto Retail Video Contest

The winner will be announced at NADA Show 2020 on Monday, Feb. 17 at 12:30 p.m. PT on NADA’s Live Stage.

Recommit to One NADA at Show 2020

As my time as your NADA Chairman is coming to a close, I encourage all dealers to continue your engagement and remember that YOU ARE NADA. Every voice counts. Every step you take moves us forward. Together, as One NADA, our voice is far more powerful than alone. 

ATD’s 2019 Year In Review

ATD had a tremendous 2019—a year full of challenges and achievements—and we couldn’t have done it without our passionate and hard-working dealers across the nation. Truck dealers had the second-best sales year of all time.

ATD Member David A. Thompson to Receive 2020 Horatio Alger Award

The Horatio Alger Association of Distinguished Americans, Inc. has honored ATD member and TEC Equipment, Inc. president and CEO David A. Thompson with their 2020 award.

Meet 2020 Truck Dealer of the Year Nominee Scott Pearson

The winner and runner-up will be announced on Sunday, Feb. 16, 2020, during the 57th annual ATD Show in Las Vegas, which runs concurrently with the National Automobile Dealers Association (NADA) Show from Friday, Feb. 14, through Monday, Feb. 17.

NADA Market Beat: 2019 U.S. New Vehicle Sales Mark 5th Year Over 17 Million Units

The year came to a close with new light-vehicle sales of 17.1 million, according to the Automotive News Data Center. This marks the fifth straight year of more than 17 million units  sold.

Meet 2020 Truck Dealer of the Year Nominee Jim Bland

The winner and runner-up will be announced on Sunday, Feb. 16, 2020, during the 57th annual ATD Show in Las Vegas, which runs concurrently with the National Automobile Dealers Association (NADA) Show from Friday, Feb. 14, through Monday, Feb. 17.

Meet 2020 Truck Dealer of the Year Nominee Tim Mitchell

The winner and runner-up will be announced on Sunday, Feb. 16, 2020, during the 57th annual ATD Show in Las Vegas, which runs concurrently with the National Automobile Dealers Association (NADA) Show from Friday, Feb. 14, through Monday, Feb. 17.

Deadline Extended for Women Driving Auto Retail Video Contest Submissions

NADA has extended the deadline for submissions to the third annual Women Driving Auto Retail video contest to January 31, 2020.

NADA Chairman Gilchrist Calls on U.S. House to Move USCMA Forward with H.R. 5430 Passage

NADA Chairman Charlie Gilchrist sent a letter to Members of the U.S. House of Representatives calling for the passage of H.R. 5430, a bill to implement the U.S.-Mexico-Canada Agreement (USMCA).

No Better Time Than Now to Evaluate Dealership Website Accessibility

With the new year less than a month away, it is a good time for franchised new-car dealers to evaluate their websites for accessibility and reaffirm our commitment to website accessibility.

Meet 2020 Truck Dealer of the Year Nominee Thomas “Lance” Wilson

The winner and runner-up will be announced on Sunday, Feb. 16, 2020, during the 57th annual ATD Show in Las Vegas, which runs concurrently with the National Automobile Dealers Association (NADA) Show from Friday, Feb. 14, through Monday, Feb. 17.

Start Your New Year’s Resolution with ATD

Learn how ATD can help propel your dealership’s success in the New Year.

Meet 2020 Truck Dealer of the Year Nominee Oscar Horton

The winner and runner-up will be announced on Sunday, Feb. 16, 2020, during the 57th annual ATD Show in Las Vegas, which runs concurrently with the National Automobile Dealers Association (NADA) Show from Friday, Feb. 14, through Monday, Feb. 17.

NADA Market Beat: U.S. New Vehicle Sales Down 1.5% Year-to-Date

It seems we are on pace for another year of 17 million units, with new light-vehicle sales registering a 16.94 million SAAR through November.

ATD Announces Five Nominees for 2020 Truck Dealer of the Year Award

The American Truck Dealers (ATD), Heavy Duty Trucking magazine and Procede Software are proud to announce the nominees for the 2020 Truck Dealer of the Year.

Ford Donates $100,000 to the NADA Foundation’s Workforce Initiative

“Ford joins an esteemed group of car and commercial truck manufacturers that support the NADA Foundation’s efforts to spark an interest in service technician careers.”

ATD Salutes our Veterans

In honor of Veteran’s Day on Monday, ATD would like to acknowledge the dealerships that do an excellent job recruiting and hiring veterans and members of our military.

Truck Dealer Bob Nuss Honored with Department of Labor 2019 HIRE Vets Medallion Award

Nuss received the 2019 HIRE Vets Medallion Award, the only federal-level award that recognizes a company or organization’s commitment to veterans’ employment and professional development.

NADA Market Beat: U.S. New Vehicle Sales Down 1.5% Year-to-Date

New light-vehicle sales posted declines again this month, with the October SAAR of 16.6 million representing a decrease of 5.3% compared to October 2018.

Clicks, Bricks And Trust: Why the Dealership Matters to Every Generation

Franchised dealers have worked tirelessly to adapt to changing consumer preferences and to utilize new commerce tools. It’s what’s gotten them ready to handle the wave of delayed first-vehicle purchases, and it has them very well prepared to serve the needs and wants of generations to come.

2019 Truck Dealer of the Year Trey Mytty Guest Lectures Indiana University Business Students

2019 Truck Dealer of the Year Trey Mytty was invited by Indiana University to share his professional journey and leadership experiences with students enrolled in entrepreneurship classes at the school’s Kelley School of Business on Tuesday, Oct. 22.

Spend Valentine’s Day 2020 at the ATD Show

On Valentine’s Day 2020, hundreds of your fellow truck dealers, OEM executives, allied industry and international guests will converge in the Entertainment Capital of the World. Let’s take this time to celebrate a year’s worth of our milestones and achievements.

Newer Vehicles with Cutting-Edge Safety Features Are Helping Reduce Vehicle Fatalities Despite Increased Driving

The latest crash-related data from the U.S. Department of Transportation (DOT) show a 2.4 percent decline in fatalities for 2018, the second year in a row with lower crash-related fatalities.

NADA Issues New Guide to Help Dealership Staff Explain Vehicle Safety Technologies to Car Shoppers

The guide will assist sales consultants and product specialists explain to their customers and potential customers how to properly use Advanced Driver Assistance Systems (ADAS) to improve traffic safety.

Let’s Make USMCA Happen

The USMCA is a win for our industry, our customers and our businesses. This is why it’s critical that our leaders in Washington move USCMA forward. Let’s get behind President Trump’s renegotiated deal and make USMCA happen.

Hyundai Global COO Jose Muñoz to Keynote AutoConference LA

Jose Muñoz, Global chief operating officer of Hyundai Motor Company, will join this year’s lineup of C-suite speakers sharing insights on the future of the global auto industry.

NADA Announces Support for USMCA and Urges Swift Congressional Passage

If the USMCA is implemented, it will solidify a favorable trading relationship with Canada and Mexico and ensure the continuation of tariff-free exchanges of vehicles and auto parts across North America, the largest source of vehicles sold by U.S. dealers.

NADA Market Beat: U.S. New Vehicle Sales Down 1% Year-to-Date

The September SAAR of 17.19 million units represents a decline of only 0.8% compared to September of last year. And the year-to-date SAAR of 16.98 million units represents a decline of just 1%.

Dealers Must Prepare for a New Generation of Trucks

No matter what new technologically advanced trucks come out, dealers will be ready to sell them. More than ever, truck dealers and their employees are adjusting to this changing landscape while meeting our customers’ needs.

Proposed Safeguards Rule Changes Aren’t the Right Path Forward for Dealers

While we all support protecting customer information and dealers should proactively review with their vendors the adequacy of their security measures, the FTC’s proposed one-size-fits-all rulemaking is not the right approach.

Where the Rubber Meets the Road: Hundreds of New-Car and Truck Dealers Flock to Capitol Hill

More than 450 new-car and truck dealers and association executives traveled to the nation’s capital this week to take part in NADA’s 45th annual Washington Conference and Congressional fly-in, stepping up their advocacy efforts to shape the federal laws and regulations that will impact their industry for years to come.

It’s Time to Get Our Arms Around the Data Quagmire

Technology vendors can provide tremendous value for dealers, but some vendors have abused their access to dealership systems in an effort to obtain and leverage customer data for themselves.

The Closers: Auto Dealers Come to D.C. to Advocate for Their Industry

More than 450 of NADA’s most politically active members, including new-car and truck dealers, national board members and state association leadership traveled to the nation’s capital this week for NADA’s annual Washington Conference and Congressional fly-in.

NADA Market Beat: U.S. New Vehicle Sales Down 1.1% Year-to-Date

U.S. light-vehicle sales closed out August at a year-to-date SAAR of 16.95 million units. August sales were strong due to an additional selling weekend and the inclusion of Labor Day weekend sales events in the August sales results.

Hiring Top Talent in the Competitive Automotive Industry

Recruiting in the automotive industry is more challenging than ever. With sky-high turnover rates and more technicians retiring every year, keeping a full headcount and staying profitable can be tricky.

Always Be Prepared for Dealership Emergencies

How prepared are you for a catastrophe? You may not be in a hurricane, earthquake or tornado zone, but no one is excluded from the potential devastation of fire. Could you carry on and rebuild in the event of a partial or total loss of your physical property?

What do Car Dealerships Have to do With the NFL?

Ralph E. Hay was not only a great auto dealer, he was also a sports pioneer. In fact, it’s safe to say that if it wasn’t for this entrepreneurial auto dealer, the National Football League wouldn’t exist and it certainly wouldn’t be entering its 100th season this Sunday.

NADA and Reflection Software Win Gold Award for Training

The award-winning training video module, “Finding Meaning Behind the Words: How Video Scenarios Brought the DISC Model to Life for Dealerships,” is part of NADA’s Professional Series course in Leadership …

NADA and J.D. Power to Host AutoConference LA on Nov. 19

The half-day conference begins with a noon luncheon, includes OEM speakers and other panelists, and ends with a reception. Attendees will also receive a ticket to attend press days at Automobility LA. The early-bird registration discount ends Friday, Sept. 6.

Where to Start – When Every Single Penny Counts

When every penny counts it’s up to office managers to control costs and motivate the dealership team to find inefficiencies.

Have You Hosted Your Member of Congress Yet?

Never underestimate the power of the dealer voice. Our advocacy work runs 365 days a year. We must take every opportunity to educate our elected officials on NADA’s key policy issues.

What is the True Value of Your Dealership?

NADA is offering a new course, Dealership Buy, Sell or Hold, from Oct. 22-23, 2019 in Tysons, Va., that can help dealership owners make informed decisions. Participants will leave with an understanding of the buy/sell market, a roadmap to value, acquiring a simulated dealership and learning the realities of getting the house (OEMs) to approve the deal.

Announcing NADA’s Third Annual Women Driving Auto Retail Video Contest

If you’re a woman working in the auto retail industry, help spread the word to other women about why they should pursue a career in auto retail: Share your career story in three minutes or less.

NADA Show 2020 Exhibit Space Sold Out; Wait List Opened

More than 500 companies have been confirmed in more than 700,000 square feet of exhibit space at the Las Vegas Convention Center for the event, which runs from Friday, Feb. 14, to Monday, Feb. 17.

Cost Effective Ways to Improve Dealership Safety

Safety and health initiatives can prevent workplace injuries and illnesses. In fact, studies have shown that effective safety and health initiatives can save $4 to $6 for every dollar invested.

Make Your Voices Heard During the Summer Congressional Recess

During this critical time in our industry, our elected officials need to understand the significance of our business more than ever and how their policies can impact our employees, customers and communities.

ATD Academy Class Sold Out for Fall 2019; Next Class Begins Spring 2020

ATD Academy Class 040 included 27 graduates from commercial-truck dealerships in the U.S. and Canada who attended six intensive week-long classroom sessions over a one-year period at ATD headquarters in Tysons, Va.

OSHA Safe + Sound Week is a Good Time to Evaluate Dealership Workplace Safety Standards

With the annual OSHA Safe + Sound Week upon us, it is a great time to evaluate your dealership’s workplace health and safety and review the tools available to enhance compliance

Hyundai Donates $50,000 to the NADA Foundation’s Workforce Initiative

“High school students, their advisors and parents need to know that today’s cars have more computing power than the systems that guided the Apollo astronauts to the moon.”

5 Reasons Service Tech Jobs are a Good Fit for Generation Z

America’s technical colleges and training programs graduate about 37,000 new technicians each year —leaving an annual shortage of approximately 39,000 trained technicians.