Many dealers already use LinkedIn to connect with colleagues and find potential employees. But can dealerships be getting more out of the social platform and, more importantly, how can they get their message in front of “intent driven” customers?
In conjunction with the 2020 NADA Show in Las Vegas, NADA made a $50,000 donation to the Nellis Support Team, a nonprofit organization whose broad mission includes supporting more than 30,000 airmen and their families at Nellis Air Force Base, Creech Air Force Base and Nevada Test and Training Range in southern Nevada.
It’s a problem most dealerships face: they have invested in numerous digital marketing campaigns across a variety of platforms, but they have no way of knowing exactly how effective they are, or how well they are performing in relation to each other.
New light-vehicle sales in January were close to flat compared to this time last year. January’s SAAR of 16.84 million units represents an increase of 0.8%.
As my time as your NADA Chairman is coming to a close, I encourage all dealers to continue your engagement and remember that YOU ARE NADA. Every voice counts. Every step you take moves us forward. Together, as One NADA, our voice is far more powerful than alone.
The Horatio Alger Association of Distinguished Americans, Inc. has honored ATD member and TEC Equipment, Inc. president and CEO David A. Thompson with their 2020 award.
The winner and runner-up will be announced on Sunday, Feb. 16, 2020, during the 57th annual ATD Show in Las Vegas, which runs concurrently with the National Automobile Dealers Association (NADA) Show from Friday, Feb. 14, through Monday, Feb. 17.