By Maryann Malesardi, NADA, Senior Manager, Event Marketing

The NADA Show is not just for dealers. This annual auto industry event provides the education, business solutions and networking opportunities to help managers drive success in each dealership department — and accelerate their career.

Managers of all kinds attend NADA Show to find real solutions for the issues they face in every department, including employee hiring, retention and training, digital and traditional marketing, legal and regulatory updates, parts and service, and sales management.

Who should attend?

General managersCRM managers
Sales managersBDC managers
Marketing directorsPre-owned managers
e-Commerce and internet sales managersFixed-operations managers
Social media managersFinance and insurance managers

Dealers send their managers to find solutions to bring back and share with other employees. More than 100 workshops and education sessions will cover the latest trends and legislation affecting your business, and provide management training and best practices to guide dealers and managers along the path to dealership success.

Whether you’re looking to engage with current providers or shop for new suppliers, more than 500 exhibitors will be on hand to offer new and exciting ways to help grow your business’ success, boost your company’s bottom line and keep ahead of the competition.

Plus, connect with auto manufacturers directly on the latest updates for your franchise during the NADA Franchise Meetings.

Here are four simple steps to demonstrate the Show’s benefits and help you gain approval from your dealership manager or supervisor to attend.

Do your research.

Explore the events scheduleeducation sessions and the more than 500 exhibitor listings. Stress to your dealership’s decision makers the educational opportunities, and innovative products and services that will most benefit you and your dealership!

Calculate the expenses. 

Add up the costs of registration, hotel, flight, food and local travel, but be sure to factor in all of the discounts, such as early bird registration (when available), low-cost NADA hotel options and NADA ground and air travel discounts, and point these out to your supervisor.

Present the ROI. 

Create a sound business case to justify your participation. Illustrate specifically what the dealership will receive in return for its investment. For example, you’ll bring back ideas to increase and profitability, and learn ways to solve key issues at your dealership.

Go in for the pitch.

Use the draft letter we’ve outlined (download it here) or make your request verbally. Remember to focus on all the positive benefits — practical training, discounted rates/travel and limited time away from work.

Show your boss the details on workshops, franchise meetings, the expo floor, networking events and more. And make sure to detail your plan to share the information on new products and services – and how they will directly benefit both you and your dealership.

Don’t miss the Auto Industry Event of the Year! Plan now to join us in Las Vegas, March 10-13, 2022. 

Come see what’s driving the auto industry today … and get ready to Experience the Future! Visit nadashow.org to learn more and register.

Posted by NADA

National Automobile Dealers Association