By Steve Bassett, Chairman, American Truck Dealers

The ATD Show has been on my calendar since early spring. And I would be remiss if I didn’t remind dealers to register soon, because 2022 will be here before you know it. In fact, early-bird registration ends November 12, just less than a month away!

Our signature event takes place Thursday, March 10, through Sunday, March 13, with a restructured schedule that is tailored to our truck dealer members. All events will be conveniently located at the Encore Las Vegas.

ATD is excited to unveil its new program in just five months. Our schedule has been streamlined so that everyone can take full advantage of the Show’s resources from the first day to the last. You’ve told us what you care about. We’ve listened to what affected your truck dealerships through a global pandemic. So, our program will highlight three specific areas based on your needs: industry, government, and technology. If you want to be stronger and better prepared for the road ahead, you cannot miss a single day of our program.

After a tumultuous two years, we are eager to host a celebratory event that provides the most anticipated reunion for the commercial truck industry. I’d like to personally invite you to the welcome reception at the new ATD Connection Hub on Thursday, March 10, from 5pm to 7pm. The Connection Hub is exclusive, catering to our attendees in a relaxed setting so you have a chance to network with industry leaders and engage with sponsor partners.

The Connection Hub will also serve as the backdrop for ATD’s daily events and happy hours. Following the reception, attendees are also invited to attend the NADA Show Welcome Kickoff Reception at the brand-new Allegiant Stadium, featuring the Grammy Award-winning band Train!

ATD is also excited to bring you a lineup of noteworthy guests who will speak to the unique challenges of the commercial truck industry. I’m pleased to announce that Mathias Carlbaum, Navistar’s recently appointed CEO and president, will speak at our ATD General Session on Friday, March 11. We will also hear from the voice of the customer and technology speakers at our Saturday sessions on March 12. And I will be pleased to pass the torch to Scott McCandless, our Incoming ATD Chairman from McCandless Truck Center with locations in Colorado, Wyoming and Nevada.

The keynote speakers for the NADA Show have also been announced. Do not miss seeing these high-profile names live and in-person, including former White House Press Secretary Dana Perino; pro football Hall of Famer and prime time host Michael Strahan; and retired U.S. army staff sergeant and inspirational speaker Travis Mills.

And of course, the ATD Show will offer the five-star programs you have come to love and expect, including comprehensive education, tailored networking opportunities, and franchise meetings with OEM executives. The theme of our 2022 educational workshops is “Future Driven.” But the future is already here, so I urge you to sign up for a session by November when the full workshop schedule is released. ATD experts along with the brightest educators in our industry will teach us how to hire the best personnel, grow existing talent, and meet consumer demands in a rapidly changing business world.

This will be our latest and greatest Show experience which you’ve never seen before, set against the backdrop of the Entertainment Capital of the World. So set your reminders and register today for ATD Show 2022.

Posted by NADA

National Automobile Dealers Association