By Na’Tasha Jones, NADA, Sr. Marketing Manager

The Auto Industry Event of the Year went virtual for 2021 and our attendees have spoken; this year’s education content was timely, detailed and top-notch!

The international community of dealers and managers, OEM executives, and allied industry representatives all came together to discuss and learn about the industry’s best plans to accelerate business growth for 2021 and beyond.

The top sessions from this year’s show all focused on the fast-paced growth and digitization of auto retail and how to effectively use the industry’s newest tools and products. Learn more about our top sessions, and how you can access this important information with post-Show on-demand access.

The Top 5 Most Popular Sessions at NADA Show 2021

#1 – The Best of the Best Ideas from NADA 20 Groups

Each year, nearly 3,000 NADA members meet in NADA 20 Groups. These peer groups are invaluable in improving personnel skills, processes and performance metrics. A popular element of these meetings is the “Best Idea” contest: each member of the group presents an idea for selling more new or used cars, service work or parts. Also included are ways to reduce costs, drive up owner loyalty and increase community awareness of the dealership. In this workshop, get 35 new ideas from NADA 20 Groups on how to sell more cars, sell more service and parts or cut/reduce expenses.

Speaker – Tim Gavin, Dealership Mgmt. Consultant, NADA 20 Group

Access this Session on-demand (registration required)

#2 – Change the Game to Change Your Results: Use Texts and Personalized Videos in Your Engagement Strategy

Many people don’t pick up the phone or reply to emails. Texting is a valuable means of communication and video is personalizing the car buying-experience. The data behind these two communication channels is remarkable and both can be implemented now. It’s all about increasing engagement and engaging with more customers = more scheduled appointments.

Speaker – Steve Roessler, VP of Sales, DriveCentric

Access this Session on-demand (registration required)

#3 – 6 Strategies to Improve Gross and Volume in Your Used-Car Department

Learn specific, simple disciplines that will help solve the most pressing issues in used-car department. Dealers today struggle to find a balance between volume and gross profit. Expand your thinking on gross, volume and how to become more efficient with six easy-to-implement strategies that work for dealerships of all sizes. Get the tools to manage used cars as depreciating assets that must be managed as investments, not inventories.

Speaker – Tommy Gibbs, President, Tommy Gibbs & Associates

Access this Session on-demand (registration required)

#4 – Cracking the Code to Remote Selling

Remote selling was already gaining traction when COVID struck, making it imperative to move the buying experience from the showroom to the living room. This session illustrates how “cracking the code” to remote selling is more about breaking an outdated retail mindset based on website leads, to a more modern logistics mindset based on operational speed and dependability. Learn to deploy a “buy anywhere” approach, with flexible business processing, operational shifts and the technology foundation for becoming a customer-centric and digitally efficient dealership.

Speaker – Joe St. John, Head of Digital Retail, AutoFI

Access this Session on-demand (registration required)

#5 – Digital Retailing: the 21st Century Road to the Sale

The automotive sales process has been changing for years, and the events of 2020 have accelerated the evolution to an entirely new model. Digital is no longer just a part of the process; in some cases, it is the process. Examine how buyer behavior has changed and what dealerships need to consider when developing a new sales process that engages digital consumers.

Speaker – Jim Dodd, Consultant, Dealership Management, NADA

Access this Session on-demand (registration required)

These and more than 55 additional dealer education workshops and sessions, as well as Main Stage sessions and access to the NADA Expo are all available with post-Show access to NADA Show 2021. Login and check out all the amazing sessions you missed!

Missed out on all of the amazing content from this week’s NADA Show and still need to register?

Save $100 off the regular price of the virtual Show and access on-demand recordings, downloadable training documents and Shop the NADA Expo, from now through April 11

Post-Show Registration Pricing

  • Member $99 (includes international members)
  • Non-Member $299 (includes international non-members)
  • Allied Industry $299

Non-members, this will be your last chance to access the industry’s best education and exhibitor connections until next year’s Show, so don’t delay. Register today and start learning and shopping with NADA.

Posted by NADA Show

Manager, Marketing and Social Media, Convention Operations