By Na’Tasha Jones, NADA, Sr. Marketing Manager

Don’t miss the NADA Women Driving Auto Retail Happy Hour, taking place at this year’s NADA Show. At the first-ever virtual Women Driving Auto Retail event, sponsored by Ally and CarGurus, you’ll hear insights from women who are shaping auto retail in the industry today and connect with industry-leading women creating opportunities for the next generation. 

Program Details

The Undeniable Power of Women in Automotive Retail

Join Susan Moffitt, Dealer Principal of Porsche Shreveport and Moffitt Mazda and the 2020 TIME Dealer of the Year, for a discussion about the power of women in the auto retail industry. Learn more about this segment and speakers.

Susan Moffitt
Dealer Principal, Porsche Shreveport,
Dealer Principal of Moffitt Mazda
and 2020 TIME Dealer of the Year

Attracting More Women to Auto Retail: A Conversation with Two Industry Leaders

Women are recognized as decision-makers and influencers when it comes to big-ticket purchases like cars yet remain underrepresented in the dealership. Kathy Ruble, executive director of Auto Marketing, Ally, will welcome mother-daughter team Grené and Juanita Baranco, of Mercedes-Benz of Buckhead, to share insights on attracting more women to the industry and fostering an inclusive environment at the dealership. Learn more about this segment and speakers.

Grené Baranco
New and Used Sales Manager,
Mercedes-Benz of Buckhead

Juanita Baranco
Executive Vice President
and Chief Operating Officer,
The Baran Company

Kathy Ruble,
Executive Director of Auto Marketing, Ally (Moderator)

Retaining and Fostering Female Employees 

Employee retention and success is driven by strong engagement. CarGurus will welcome Laurie Foster of Foster Strategies and Candice Crane of Crane Automotive Resources to discuss the tools dealers can use to retain and foster female employees for the long run. Foster and Crane will also highlight how dealers can keep female employees engaged after hiring with strong onboarding. Learn more about this segment and speakers.

Candice Crane
People Strategist,
Crane Automotive Resources

Laurie Foster
Leading Automotive Industry Strategist
and Founding Partner,
Foster Strategies

Arielle Aldrich,
Senior Manager of Marketing, CarGurus (Moderator)

Fourth Annual Women Driving Auto Retail Video Contest Winner Presentation

Now in its fourth year, the Women Driving Auto Retail video contest celebrates women who work in all areas of car or truck dealerships. The grand-prize winner for 2021 will be announced during this event and will receive a $1,000 gift card, plus complimentary registration to NADA Show 2022 in Las Vegas! 

Learn more about this happy hour event and register for NADA Show 2021 to join and engage with these industry-leading women dealers.

NADA Show 2021 takes place virtually, February 9-11. Learn more at

Posted by NADA Show

Manager, Marketing and Social Media, Convention Operations