By Na’Tasha Jones, NADA, Sr. Marketing Manager

By now you’ve likely heard about the amazing workshops being offered at this year’s NADA Show. The 2021 Show will feature more than 60 education sessions, both live and on-demand, led by NADA Academy instructors and the industry’s top automotive business experts, Tuesday, February 9 through Thursday, February 11.

In addition to workshops for each dealership department, truck dealers will find the ATD-focused sessions especially timely. Plus, thanks to our first-ever online Show format, more dealers, managers and other dealership employees will have access to NADA’s award-winning training, to help rebuild and re-energize their businesses.

Without the cost of travel, dealers and managers can learn the latest strategies and emerging trends in the comfort of their homes or dealerships.

Check out these commercial truck dealer-focused sessions happening at the Show:

Position Your Dealership for the Next Pandemic
Tuesday, February 9, 4pm-5pm EST

Presenter: Lori Stacey, Chief Executive Officer, Trader Interactive

In the aftermath of any disrupting time, you may find yourself wondering, “What could I have done to better prepare my business?” Rather than moving on from the most recent pandemic, this session will take dealers back through the last few months to show what we’ve learned and what they can change to be better prepared for the next disrupting event, including assessing inventory management, employee relations and marketing skills to ensure a plan is in place for the next time we’re faced with these tough decisions.

Tap into the Consumer of Yesterday, Today and Tomorrow
Wednesday, February 10, 12:30pm-1:30pm EST

Presenter: Jason Groesser, VP of Data and Analytics, Trader Interactive

Today’s commercial truck buyer is not the same buyer from decades ago. With 75% of consumers conducting online research before generating a single lead, your dealership can adapt to attracting today’s consumers and be ready for tomorrow’s. As younger generations become the stakeholders to whom you are selling, it is important you take steps to engage them today. Using data collected directly from Commercial Truck Trader’s 1 million unique monthly visitors, you’ll learn to create the right marketing mix, this session will demonstrate how dealers can increase profits by effectively targeting the right audience.

View the full schedule of workshops and education sessions taking place at this year’s Show. Learn more about the other amazing areas of the Show available to truck dealers as well, including the virtual Expo, Networking, Prize Zone contests, Receptions & Happy Hours, and more.

Register today and secure your spot at this can’t-miss event.

Posted by NADA Show

Manager, Marketing and Social Media, Convention Operations