By Juliet Guerra, NADA Director of Media Relations

2020 has been a year full of uncertainty for the country given the coronavirus pandemic. NADA knows that dealers across the country have been impacted and have adapted quickly to operating in the new environment, and we want to know how women working inside dealerships have adjusted.

While it is definitely not business as usual, NADA is pleased to announce the fourth annual Women Driving Auto Retail video contest celebrating women who work in all areas of car or truck dealerships, specifically during this trying year.

If you’re a woman working in the auto retail industry, we want to know about your experience during COVID. Share how you have adapted as a woman inside your dealership and why the auto retail industry is still a great career path. In three minutes or less, tell other women who you are, what you do, why you love it, and what you’ve learned during the pandemic. For inspiration, view past video entries here.

The videos we have received in the past have been truly inspiring and we know that this year will be no different. NADA will announce 10 video semifinalists on Friday, January 29, 2021. The grand-prize winner will be announced during the Women Driving Auto Retail Virtual Happy Hour held in conjunction with NADA Show 2021 on Wednesday, February 10.

Semifinalists will receive a $500 gift card. The grand-prize winner will receive a $1,000 gift card plus complimentary registration to NADA Show 2022 in Las Vegas.

Read the contest rules and submit your video at www.womendrivingautoretail.org. To be eligible, all videos must be posted by Friday, January 15, 2021 and shared publicly on Facebook, Instagram, LinkedIn or Twitter and include the following hashtags: #WomenInAutomotive and #NADAcontest (don’t forget to include both).

Find more information on NADA’s Women Driving Auto Retail initiative and stay update to date on events by following us on Facebook.

Posted by NADA

National Automobile Dealers Association