While full recovery is months ahead, Chairman Rhett Ricart, and President and CEO Peter Welch addressed dealers during NADA’s second all-dealer virtual town hall on Thursday, May 22.
Reopening dealerships safely requires a comprehensive checklist that includes every aspect of the business: facilities, inventory and employees.
“America’s auto dealers are putting people back to work,” said NADA Chairman Rhett Ricart in a recent video message to dealers, employees and customers.
The truck dealers of America have not sat still during COVID-19. Just the opposite: they’ve worked tirelessly to keep employees and customers safe, keep commerce rolling, and support their local communities during this unprecedented time.
Prior to joining NADA, Welch held several positions with the California New Car Dealers Association (CNCDA), the nation’s largest state auto dealer association.
NADA Academy instructor Michael Lucki and Roadster chief marketing officer Michelle Denogean examined profitability for dealership sales relative to a dealers’ digital retailing capabilities, and shared best practices on how to increase profitability per vehicle sold.
“I think it was a great moment for every dealership in America that proved to be a pillar of their communities.”