By Sheryll Poe, NADA Contributor

It’s a problem most dealerships face: they have invested in numerous digital marketing campaigns across a variety of platforms, but they have no way of knowing exactly how effective they are, or how well they are performing in relation to each other.

To break down those silos and give dealers access to the data that they need, NADA launched a new digital analytics hub—NADA Analytics–exclusively for 20 Group members.

NADA’s Chad Royston was joined at the Live Stage at NADA Show 2020 in Las Vegas by Daniel Kim of analytics service provider, Orbee Auto, and Jason Jager from Cox Automotive, a third-party data provider for the new platform, which is already being used by 2,500 NADA 20 Group members.

Check out the video on this session and watch other live coverage all weekend from the NADA Live Stage.

Posted by NADA

National Automobile Dealers Association