By Na’Tasha Jones, NADA, Marketing Manager

The Social Connection Zone (SCZ) is an unbiased space to get your digital marketing questions answered, directly on the NADA Expo floor at NADA Show. Each year, SCZ goes beyond the basics of social media and highlights the latest trends in digital marketing. Show attendees come to this specialty booth to get insights on how to best manage all things marketing and communication for their dealerships, without the pressure of sales pitches from vendors.

Based on the experiences and challenges faced by NADA members over the last several years, marketing expert Jessica Levin* and her team have created a program based on industry trends. Short, 30-minute breakout sessions will touch upon some of the biggest questions and challenges dealers are facing today with social and digital marketing.

In addition to daily learning sessions, attendees can get one-on-one advice from our social connectors. This will be your chance to get free digital marketing consulting, courtesy of NADA. Representatives will be prepared to answer any questions related to the NADA Show mobile app and help make your on-site experience the best it could be. Stop by at any time during the show for a quick lesson or take one of the in-depth classes planned for this year’s show:

Social Connection Zone Breakout Sessions

Located at Booth 3437C

2020 Digital Trends for Dealers

The business of social media changes on a daily basis. To which platforms should dealers pay attention? What has changed with the digital channels that you’re already using? What trends should be watching? This session, filled with real-world examples, highlights the latest social media marketing trends and provides you with tips on how to leverage them for your dealership and stay ahead of the competition with things like online chat, retargeting ads and ad trends, video marketing and choosing the right social platforms.

Saturday, Feb. 15 – 9am
Sunday, Feb. 16 – 10am
Monday, Feb. 17 – 11am

Digital Megaphones: Embracing Your Biggest Supporters

Referrals are important to any dealership’s marketing initiatives. The internet is filled with opportunities for customers to share their experiences – the good, the bad and the ugly. This session will discuss how to leverage “superfans” and local and community influencers who will sing your praises. We will discuss ways to increase positive reviews, how to handle negative reviews and who should be responding when a customer isn’t happy.

BONUS: 15-minute interview with HondaPro Jason, Honda products expert and automotive industry social influencer, to discuss what superfans are and what’s practical for a dealership vs an OEM.

Saturday, Feb. 15 – noon
Sunday, Feb. 16 – noon

The Management of Digital Marketing

So much has changed over the last decade as it relates to social media and digital marketing. Who should be running your programs? What should be handled by employees and what makes sense to outsource? This session will discuss how to build a team and what questions should dealers ask when hiring. We will discuss:

    • Reports You Should Expect and Questions to Ask
    • Factors in Building a Budget
    • Who Should be Customer-facing
    • Who Should Manage Reviews
    • How to Integrate All of Your Marketing
    • And More

Saturday, Feb. 15 – 1pm
Sunday, Feb. 16 – 1pm
Monday, Feb. 17 – noon

NADA Show 2020 takes place February 14-17 in Las Vegas. Learn more and register today for the Auto Industry Event of the Year.

Jessica Levin, Seven Degrees Communications

*Social Connection Zone host Jessica Levin is an award-winning marketing strategist, speaker and author who combines her expertise in digital marketing with an approachable style. Jessica’s expertise lies at the intersection of marketing and technology. Understanding people first and foremost, she has combined traditional relationship-building techniques with modern communications tools to help clients meet their goals.

For two decades she has worked with businesses and not-for-profit organizations across North America on the development and execution of strategic planning and marketing initiatives designed to grow revenue and market share. NJBIZ named her as one of “New Jersey’s Fifty Best Women” and was inducted into New Jersey’s Advertising Hall of Fame. A motivational and engaging speaker, Jessica frequently presents on marketing, networking & business development, event strategy and humanity. She has authored numerous articles and wrote the books Perfect Pairings: The Art of Connecting People and Everyone Has Sh*t: Unsolicited Advice for Being Human.

Posted by NADA Show

Manager, Marketing and Social Media, Convention Operations