By Na’Tasha Jones, NADA Marketing Manager

NADA Show is not just for dealers or dealership owners. This annual automotive industry event provides education, business solutions and networking opportunities to help managers drive success in each dealership department. This means attendance is especially important for dealership managers.

Managers of all kinds attend NADA Show to find real solutions for the issues they face in their respective departments, including employee hiring, retention and training; digital and traditional marketing; legal and regulatory updates; parts and service; and sales management for the following:

General managers CRM managers
Sales managers BDC managers
Marketing directors Pre-owned managers
e-Commerce and internet sales managers Fixed-operations managers
Social media managers Finance and insurance managers

Dealership Manager Education

Dealers are sending their managers to the show to find solutions and bring them back to share with fellow employees. More than 100 workshops and education sessions will cover the latest trends and industry regulations affecting your business. Managers will receive the training and best practices needed to promote dealership success.

In response to the lightning-fast rise in digital marketing re-shaping the way dealers sell cars each day, this year, we’ve also launched a special Digital Super Track, which will help dealers and managers maximize their digital presence and increase online transactions as they navigate the constantly changing world of digital marketing. There will also be legislative and regulatory updates, and workshops on the new, important tax topics that are affecting dealerships today.

Networking Opportunities

There will be more ways than ever to make connections that can propel both career and your dealership to the next level. At the NADA Exchange, you can talk one-on-one with your dealer and manager peers at roundtable discussions and learn how they’re achieving success in today’s market. At NADA Expo, you’ll meet representatives from more than 500 exhibiting companies to learn the latest products and innovations your dealership needs. Plus, connect with auto manufacturers directly on the latest updates for your franchise at the NADA Franchise Meetings.

Get Approved by Your Boss

As a manager, getting approval from your boss to attend NADA Show 2020 is all about demonstrating why you need to be there, showing the ROI. We’ve put together an easy, four-step guide to getting your boss to sign off on what will be a major boost to your skills and connections for your dealership and for your own career.

Check out the easy guide below, then visit our Managers web page to download a pre-scripted proposal to share with your boss.

(View or print enlarged infographic)

NADA Show 2020 takes place February 14-17 in Las Vegas. Register today to secure your spot.

We can’t wait to see you there!

Posted by NADA Show

Manager, Marketing and Social Media, Convention Operations