Month: August 2018

Dealerships Can Join President Trump’s Workforce Initiative

Last week, NADA’s leadership attended a meeting at the White House and asked administration officials to consider addressing the dealership technician shortage as part of its workforce initiative.

Never Stop Learning with ATD

Now is the time to capitalize on our record sales, set goals for the future and continue learning from industry experts and one another. After all, the future of our industry rests in our desire to never stop learning.

Conversion Tracking: How to Measure Digital Marketing Success

Conversion tracking measures and tracks how consumers are interacting with your digital marketing, and more importantly, whether you are “converting” a visitor into a customer, or at least, someone who takes an action after learning about your offer, product or service.

Mazda and Honda Execs Slated for NADA / J.D. Power AutoConference LA on Nov. 27

AutoConference LA will be held at the InterContinental Los Angeles Downtown hotel, the tallest U.S. building west of Chicago. The half-day conference precedes press days at the Los Angeles Auto Show.

NADA Foundation Meets with White House to Discuss Technician Shortage

Annette Sykora, chairman of the National Automobile Dealers Association (NADA) Foundation, met with White House officials on Thursday to discuss its new Workforce Initiative and potential engagement with the recently announced President’s National Council for the American Worker.