Today’s automotive dealership experience is nothing like the traditional, old-fashioned car-buying process that our parents and grandparents experienced.
In testimony before the U.S. Department of Commerce, NADA President and CEO Peter Welch on Thursday urged the Trump Administration to find ways to address “genuine trade concerns” without imposing auto tariffs that would only hurt American consumers and small businesses.
Digital marketing gives dealers the opportunity to meet consumers in the digital realm and follow them through every phase of the purchase lifecycle, from raising brand favorability, to selling more cars, to increasing visits to the service bay.
NADA President and CEO Peter Welch Warns of ‘Serious Unintended Consequences’ of Tariffs on Imported Autos and Parts
“New tariffs on imported autos and parts, if broadly implemented, would hurt the auto industry, and our customers and our economy as a whole,” Welch said in a video released Monday.