By Na’Tasha Jones, NADA, Marketing and Social Media Manager

The NADA Show is not just for dealers or dealership owners. This annual auto industry event provides the education, business solutions and networking opportunities to help managers drive success in each dealership department. Managers of all kinds attend NADA Show to find real solutions for the issues they face in every department, including employee hiring, retention and training, digital ad traditional marketing, legal and regulatory updates, parts and service, and sales management, including:

  • General managers
  • Sales managers
  • Marketing directors
  • e-Commerce and internet sales managers
  • Social media managers
  • CRM managers
  • BDC managers
  • Pre-owned managers
  • Fixed-operations managers
  • Finance and insurance managers

“The educational workshops are the No. 1 reason, among my employees, to attend the NADA Show year, after year, after year,” says Michael Smith, president of Laurel Auto Group in Johnstown, Pa., who will be sending 12 dealership employees from his management team to NADA Show in Las Vegas next March.

Dealers are sending their managers to the show to find solutions for them to bring back and share with other employees. More than 100 workshops and education sessions will cover the latest trends and legislation affecting your business and provide management training and best practices to guide both dealers and managers on the path to dealership success.

In response to the lightning-fast rise in digital marketing re-shaping the way dealers sell cars each day, this year, we will host more digital marketing-related education sessions than ever before. There will also be legislative and regulatory updates, and workshops on the new, important tax topics that are affecting dealerships today.

As a manager, getting approval from your boss to attend NADA Show 2018 is all about demonstrating why you need to be there–showing the ROI. We’ve put together an easy, four-step guide to getting your boss to sign off on what will be a major boost to your skills and connections for your dealership and for your own career.

Check out the easy guide below, and visit our NADA Show Managers’ page to download a pre-scripted proposal to share with your boss.

(View enlarged infographic)

NADA Show 2018 takes place March 22-25, 2018 in Las Vegas. Register today to secure your spot. We can’t wait to see you there!

Posted by NADA Show

Manager, Marketing and Social Media, Convention Operations