By Na’Tasha Jones, NADA, Marketing and Social Media Manager

With a newly-designed education series led by industry experts, NADA will demonstrate how to take your business to the next level at NADA Show 2018. Four dynamic speakers will go beyond the Show’s six traditional workshop tracks to discuss Leadership, Culture, Team Building, and Personal and Business Success.

“The Distinguished Speaker Series will help dealers and managers improve their workplace skills via personal development, which we haven’t previously focused on at NADA Show,” said Shana Gipson, head of educational workshops at NADA. “We wanted to create a new educational experience to go beyond the six main workshop tracks. The series will provide actionable solutions to take back to your dealership for issues around business culture, teamwork and leadership. These four dynamic speakers offer a diverse wealth of knowledge and experience, making their messages perfect to help dealers navigate the path to success.”

The schedule for our 2018 Distinguished Speakers Series is below. Once you’ve registered for NADA Show 2018, be sure to add these new educational offerings as you plan your schedule for the weekend.

Heliotropic Leadership

Harry Cohen Ph.D., President, Entheos LLC  

Learn how compassion, vulnerability and authenticity motivate teams and create “positive energizers”— the people who are the root of heliotropic leadership. Positive energizers keep their word, and are honest, positive, humble, compassionate and forgiving, to name a few key qualities. They bolster more employee engagement, customer loyalty and financial success. With a small amount of effort, any leader can improve such heliotropic qualities.

Thursday • 3.22.2018 • 2:30pm-3:30pm

Culture That Rocks: How to Amp Up or Revolutionize a Company’s Culture 

Jim Knight, Former Hard Rock International Executive and Author of Culture That Rocks!

Jim Knight highlights well-known brands, including Hard Rock International, to show how to change an organization’s culture. In his signature rock ’n’ roll style, Jim delves into heritage versus culture, brand ambassadors, employee engagement, and how to hire—and retain—leadership rock stars. If you’re open to change within your organization, don’t miss the opportunity to hear what all the noise is about.

Friday • 3.23.2018 • 10:30am-11:30am

Game Plan for Success 

Joe Theismann, World Champion Quarterback, Broadcaster and Entrepreneur 

Joe Theismann—former NFL quarterback and Super Bowl champ—draws parallels between winning in football and in business. Learn how to succeed under pressure—when it’s “fourth and one”—and how to adapt quickly to unexpected situations— when faced with a “blitz” instead of a “zone.” Theismann urges individuals and organizations to set goals, correct errors and build momentum to make it hard for even the best defense to stop.

Saturday • 3.24.2018 • 10:30am-11:30am

The Relevance Revolution: Data and the Auto Industry 

Mark O’Neil, Executive Vice President and COO, Cox Automotive 

New approaches to data analytics—like big data and hyper-local targeting—create more relevant marketing, inventory, deal terms and service reminders to boost productivity for the entire store. Can prices and preferences make vehicle purchases smarter and easier? Will the right data determine better advertising attribution? Is there a logarithm for unique VIN-level sales prices for each shopper? Smart options and recommendations for consumers will turn into faster sales and higher gross.

Sunday • 3.25.2018 • 10:45am-11:45am

Read more about all of the workshops and education sessions at the upcoming NADA Show and be sure to reserve your spot today.

Posted by NADA Show

Manager, Marketing and Social Media, Convention Operations