By Na’Tasha Jones, NADA, Marketing and Social Media Manager

atd show registration openregister_button

Registration is now open for the Commercial Truck Industry Event of the Year! ATD Show 2018 returns to Las Vegas for four days, Thursday, March 22 to Sunday, March 25, and runs concurrently with NADA Show 2018.

Successful dealers attend the ATD Show, where they learn the latest trends, topics and new developments in the commercial trucking industry. With a program full of innovative products, timely education topics, emerging trends and endless networking opportunities, there will be something for everyone. You won’t want to miss this chance to connect with key players and industry leaders in commercial trucking.

Who connects at ATD?

  • Dealer Principals/General Managers
  • New- and Used-truck Dealers
  • Service/Parts Managers
  • CFO/Comptrollers
  • OEM Managment
  • Suppliers
  • Exhibitors

ATD Show Keynote Speakers

ATD Show General Session Speakers

Keynote speakers for 2018 will include ATD Chairman Steve Parker (Friday’s general session) and ATD Vice Chairwoman Jodie Teuton (Saturday’s general session). In addition, sponsors David Moniz, publisher of Heavy Duty Trucking, and Larry Kettler, CEO of Procede Software, will participate in the Truck Dealer of the Year Award presentation during Friday’s general session. Jim Meil, Kenny Vieth and Stave Tam from ACT Research, the authors of a new study on the future landscape of commercial truck dealerships, will discuss the findings at Saturday’s general session. Learn more about our general session speakers and presenters on the ATD Show website.

ATD Show 2018 will also offer workshops and education sessions led by industry experts. Truck dealers will learn about tools and ideas that can help improve dealership operations on many levels, including Dealer/Executive, Fixed Operations, Digital and Traditional Marketing, Employee Recruiting, Hiring and Retention, Legal and Regulatory issues and Variable Operations.

ATD attendees will also have access to NADA programs and education sessions. NADA Show’s keynote speakers will be Mark Scarpelli, 2017 NADA chairman, and Nick Saban, head coach at The University of Alabama, at Friday’s general session; Wes Lutz, 2017 NADA vice chairman, and John Krafcik, CEO of Waymo LLC  at Saturday’s general session; and Robert O’Neill, team leader at Naval Special Warfare Development Group at Sunday’s inspirational session.

ATD Expo

ATD Expo floor_2017

At the ATD Expo, exhibitors from Fortune 500 companies to startups will offer an array of innovative products and services with real solutions to the challenges facing commercial truck dealerships today. The ATD Expo, along with the general/speaker sessions, make meetings and workshops, will be held at the Westgate Las Vegas Resort & Casino. The ATD headquarters hotel is Encore at Wynn Las Vegas.

Don’t delay! Early-bird registration discount ends Nov. 17, 2017.

Ready to register? Learn more at


Posted by NADA Show

Manager, Marketing and Social Media, Convention Operations