Month: July 2017

website to showroom_auto dealer

From Website to Showroom – Engaging Consumers to Sell Cars

They say information is power, but what happens with too much information, too many websites, and too many options for one very important vehicle purchase? This information overload creates a phenomenon called the “merry-go-round effect”.

woman dealer_handshake

Why Aren’t Women More Present Within Dealership Personnel?

Women influence the majority of all car buying decisions, so why aren’t they more present within dealership personnel? Our world is rapidly changing and advancing, yet, in the area of women employed at a car dealership our numbers are rather stagnant.

Stars & Stripes Fly High as Truck Dealers Roll into D.C.

ATD hosted a successful third annual legislative fly-in that brought commercial truck dealers from around the country to our nation’s capital to fight for the truck industry.

NADA show 2018 save the date

NADA Show Returns March 22-25, 2018

In 2018, NADA Show returns to Las Vegas! Thursday, March 22 through Sunday, March 25, NADA Show 2018 will deliver four days of networking, business, innovation and learning at this exciting signature event.

American Truck Dealers (ATD) Rally Congressional Support for Repeal of Federal Excise Tax

Congressional support for H.R. 2946 – a bill that would repeal the federal excise tax (FET) on the retail sale of most heavy-duty trucks, tractors and trailers – is gaining traction on Capitol Hill.

auto dealer local search rankings

Local SEO: Get Your Dealership Found

Did you realize that there are actually two kinds of SEO? When most people talk about SEO, they’re talking about “traditional” SEO, where you’re doing things to a website to get it to show up at a higher ranking when someone does a search in Google.

Actually, Connecticut Should Remain Discount Country

The first problem with Sibilla’s argument is, of course, that the referenced study has been thoroughly debunked. In fact, in February 2015, Washington Post Fact Checker Glenn Kessler described it as “bizarrely outdated” and gave it a maximum of Four Pinocchios for false claims.

NADA’s New-Vehicle Sales Forecast Remains Unchanged at 17.1 Million for 2017

With six months of U.S. new-vehicle sales in the books, the National Automobile Dealers Association (NADA) is holding steady at its original sales forecast of 17.1 million new cars and light trucks for 2017.

VIDEO: Lithia Motors Founder Discusses Importance of 20 Group Participation

We recently traveled to Medford, Oregon to chat with Sid DeBoer, founder and chairman of Lithia Motors, about his experience with 20 Groups.